Document Management Product news
Contents
Intelligent
PAGE 43
ONLINE DOCUMENT
ARCHIVING SYSTEM TO
BE SOLD AS A SERVICE
email delivery
PAGE 44-45
SAAS SOLUTION solution
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ENTERPRISE DATA
QUALITY MANAGEMENT
ommunicator Corp has
CHALLENGES
PAGE 46 C
addressed the email
Reputation intact
communication needs of With IDS deployed, organisations can
responsible marketers, CRM send entire, pre-optimised campaigns
teams and IT departments immediately; without the need to throttle
WASTE ON ROUTINE
with the launch of its Intelligent Delivery delivery speeds and scale campaigns.
INBOUND TRANSACTIONS
Solution (IDS). The company reports that However, senders are said to be secure
this next-generation tool utilises intelligent, in the knowledge that the risks to reputation
self-learning methodology to ensure that of a bad campaign are negated. In
PAGE 47
email campaigns and business-critical, addition, users are not punished for
ENHANCING NEXT-
transactional communications alike achieve irregular dispatching volumes or times.
GENERATION IMAGING
SOLUTIONS
optimum inbox placement and maximise The new technology can be integrated
revenues. In addition, the system is said to into any existing business systems or used
protect and build the sender’s reputation and in conjunction with Communicator Corp’s
ensure that his or her email communications award winning Communicator enterprise
‘plays by the rules’. email management platform that enables
true, relevant and personalised digital
The system’s advanced communications.
intelligence automatically responds
to ISP/IEP policy changes, and Jonathan Prest, head of technology at
bases future sending rates and Communicator Corp, commented:
patterns upon the statistical “Some email senders may find that their
analyses of previous campaigns. delivery rates and email placement are
This is claimed to increase delivery effectively a lottery, out of their hands and
rates and ensure that users dependent upon what fellow senders are
observe best practice and remain doing. Other senders who may have
the right side of policy variations worked for months to build a reputation
as and when they happen. In-built, on their dedicated IP address can lose
statistical algorithms and a suite of it because of a single bad campaign.
powerful analysis tools monitor The Intelligent Delivery Solution removes
key delivery metrics to ensure that all of these problems and ensures that
the sender’s dispatch strategy is the responsible sender achieves the
continually adjusted to achieve maximum revenue from their resources
the optimum delivery rates. and investment. However, they also have
Communicator Corp states that a shield to protect their reputation. By
the way in which the system encouraging organisations to optimise the
evolves with client’s needs can intelligence of their email communications
boost inbox delivery rates by up we are also helping them achieve industry
to 50 per cent. best practice.” circlesolid
42 IT RESELLER – FEBRUARY/MARCH 2009
www.itrportal.com
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