automatic
point of
data capture
sale
Leverage the
OPINION
value of 2D imaging
Keith Robinson, EMEA director of document
management technologies and wireless &
mobility at Avnet Technology Solutions, offers his
take on how 2D imaging technology is gaining
momentum within the auto ID industry as new
applications and developments are continually
emerging, presenting many lucrative opportunities
to the industryʼs reseller community.
Keith Robinson: The scope of 2D
technology means that resellers are able
to expand their offerings into new areas
and develop solutions for applications and
markets which previously may not have
ver the past few years increased its usage, which in turn has
presented much of a sales opportunity.
O
imaging technology has forced technology manufacturers to
firmly established itself produce devices that can capture this
across many applications information quickly and accurately.
within the data collection their data collection technology and
industry, thanks to hardware advances Regardless of the industry, 2D imaging presents the reseller community with
and the increasing need for businesses enables the end user the ability to do a variety of new, interesting and
to reduce paper-based processes and more and achieve a greater value from lucrative revenue opportunities.
improve visibility across the supply Due to its success within the
chain. The applications using imaging more traditional data collection
technology is wide and varied, as the applications, as well as
benefits of imaging have become improved hardware offerings,
undisputable, especially when 2D imaging is really starting to
combined with other features, such fly. At Avnet we are seeing an
as GPS and real-time connectivity. increase in the demand for
imaging from the channel and
new innovative imaging products
A wide range of uses being introduced from Motorola. These
2D imaging technology has been cover a fairly broad range of vertical
around for some time in the more markets and applications.
traditional or core barcoding applications,
such as logistics, warehousing,
manufacturing and retail. However the Retail
use of this technology has become far Retailers are now starting to use
more prevalent in recent years, notably imaging technology to read drivers
within applications where legislation licenses in order to ensure
has demanded complete traceability compliance with laws regarding the
in order to produce verifiable audit sale of age-restricted items such
trails, such as food manufacturing and as tobacco and alcohol. Stores
pharmaceuticals. The ability of a 2D are also using imaging devices to
barcode to hold more information than scan the 2D barcodes found on
a standard linear code has consequently
Motorola DS3407.
special offer product coupons which >>
32 IT RESELLER – FEBRUARY/MARCH 2009
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