automatic
point of
data capture
sale
V
IEW
<< that RSF will offer the added local government and public sector to not dealing with sales assistance or
enticement of a number of new product transportation & logistics and retail self other individuals in a store as often as
launches. “With all these advantages service, are applicable here. Indeed, before. “They are therefore becoming
as a strong incentive for attending, we the biggest opportunity we see from a increasingly aware of the potential
INTER
are delighted that registration numbers channel partner perspective is in the speed of payment and the use of
are already looking very encouraging,” data capture arena.” In this regard, self service technology,” he said.
he said. “We have already seen Aconley points out that Box is looking In addition, Aconley is enthusiastic
over 100 channel partners register, to partner with more resellers in this about the future of EPoS. “At Box,
including newly registered partners.” technology vertical. we offer mobile POS products; an
amalgamation of a PDA and a Chip
Box has also just launched its new & Pin device all in one. Many
Operational improvements dynamic website, clearly defining its companies are looking to use this
Despite the much trumpeted economic five product service lines: Box EPoS; type of technology for multifaceted
downturn, Aconley is keen to point Box Digital Signage; kiosk-based Box approaches where they can use it as
out that Box has not been greatly Self-Service; Box Mobile, which offers a traditional PDA, which involves stock
affected. “I believe this is because we mobile solutions from such leading checking, while also using it to assist
concentrate on seven distinct market brands as Intermec, Honeywell and sales and take payment from the
verticals where companies and semi- rugged Tablet PCs such as the customer on the same device.”
government organisations continue Motion F5; and Box Services, which is
to look to reduce costs by sourcing concerned with the repair, pre-build,
solutions that offer a quick ROI and installation and pre-configuration of a Constant enhancements
ongoing enhancements to their number of solutions before dispatch. Another area of Box’s business that is
“From a technology perspective, being constantly enhanced is service
we certainly have our finger and support, even though Aconley
on the pulse of the most concedes that the company could
appropriate state-of-the-art have publicised these benefits more
technology for our core target widely in the past. “We’ve been in the
markets, and our new website service and support industry for the
will more fully reflect this,” he past ten years, but as a business
said. “Our channel partners we haven’t really shouted about this
know that the technologies as effectively as we could have,” he
and solutions we offer are said. “We have technology support,
proven and reliable and have configuration engineers, repair
the Box seal of approval. facilities and basically everything
Also, our partners are aware required to take an opportunity with
that some of the technology a channel partner who maybe just
is going to be in even greater wants to deal in software to complete
demand in the near future; the solution. The partner can take on
so they realise that they board the technical support or the
Gareth Aconley: More and more
companies are looking to maximise on
need to be prepared for additional configuration service as well as tap
making their brand image as visible and market opportunities that are likely to into the extensive range of stock we
widely seen as possible.
be just around the corner.” According hold at any give time.”
to Aconley, two of these technology
areas are Digital Signage and Self Aconley also stressed that Box is keen
operations,” he said. “It is encouraging Service. “Digital Signage has seen never to rest on its laurels in terms of
that, during a downturn, many strong market growth recently, its well-established stable of vendor
organisations continue to look to particularly in retail, but also corporate partners. “We have our target
technology to improve their operations, communications, logistics and pubic technology vertical spaces covered
service offering and profitability; sector. There are many uses for this from a vendor partner point of view,
ensuring they can sweat their assets technology. More and more companies however where there are win-win
to maximum advantage. For example, are looking to maximise on making opportunities for Box, other vendors
many organisations continue to source their brand image as visible and widely and our channel partners, we are
handheld data capture terminals and seen as possible.” always keen to take things forward.” a71
mobile computing devices in large
quantities in order to manage stores Aconley also highlights that, with self To register for the
and personnel in a more cost- and service, more and more people are Retail Systems Forum, visit
time-efficient way. Every sector, from purchasing goods on line and so are www.retailsystemsforum.com.
24 IT RESELLER – FEBRUARY/MARCH 2009
www.itrportal.com
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