automatic
point of
data capture
sale
Contents
Mobility in retail
14-15 — Data collection
– enhancing the
technology is good
for your health
client-facing service
16 — Multi-featured
handheld
For all traditional ʻbricks and mortarʼ retailers, execution
18-19 — What does technical
of a positive customer experience in-store is key to the
support mean to you?
success of the business, writes Craig Backham, EMEA
20 — Total channel focus
retail business development manager, Intermec.
ahead
21, 23 — Partner event success
n a challenging economic climate, the is due to the acceptance of Wi-Fi as an
everyday technology and the advantages
23, 24 — Packing a punch at
it brings in being always connected,
Retail Systems Forum
I
differentiator for retailers is often not
dependant on just pricing strategies,
but the client-facing service they offer. allowing instantaneous update of data,
Providing availability of the right and real-time provision of information to
26-27 — Mobility pur sang
products at the right price, backed up by store employees at the point of activity.
the right information to allow customers
28-29 — Driving greater car
to make an informed choice can make the Mobile retail solutions relate to many
parking efficiencies
difference between success and failure. of the common activities undertaken on
Such truisms, however obvious they the sale area and backroom: Price and
30 — Helping Correos
may be, can be far from easy to achieve. stock management, task store and asset
to deliver
In-store, the perennial problem areas management, merchandising, inter-store
continue to hamper progress; including transfer, transaction and security
31 — RFID under the
availability, shrinkage, compliance, applications. The benefits are numerous,
promotion, service and productivity. ranging from reduction of revenue loss, to
microscope
higher availability of stock, or from queue-
Mobility of technology is often achieved busting solutions to product location.
32-33 — Leverage the value
through the provision of some form of
of 2D imaging
handheld computing device, which can be
used to implement a process in software Smooth project implementation
at the point of activity or where the work However, there are many challenges
needs to take place. Such solutions can that must be addressed in considering
vary from the simplicity of single application, mobility. These are not intended to deter
standalone technology to wirelessly the retailer, but to highlight the lessons
connected multi-tasking computer platform, learned over many years of best practice
complete with printing and automatic retail mobility deployment. They are
data capture (barcode, factors which when considered and
RFID) capability. planned for as part of the overall mobility
strategy can ensure smooth project
Increasingly it is the more implementation and acceptable TCO
sophisticated and flexible over its lifespan. No matter the goal,
solutions provided by retailers must consider individual business
today’s mobile computing and customer needs when planning
platforms which are their mobility strategy to ensure
becoming more and more smooth project implementation and
attractive to retailers. This exemplary performance. a71
Craig Backham: “There are many challenges which must be addressed in
considering mobility. These are not intended to deter the retailer, but to highlight the
lessons learned over many years of best practice retail mobility deployment.
12 IT RESELLER – FEBRUARY/MARCH 2009
www.itrportal.com
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