Geico N
Sp
112
o
thgiltopS lairotidE
n os r G
E rosnopS dnekeeW AB
wh
w
e
il l b
your
e
nam
Bowl, or N
of exposur
B
ion, th e
communication i n
NBA All-Star gam
t
e h , o
is too much and are we r e
age wh
a
ause of what I witnessed this past wee ek n
All-Star Saturday night. Before the real festivities began (the 3 point hs o
contest, I refuse to recognize the other even
o
nd lacks and is needed to spice things up a bit. Apparently it did exist ab uo t
years ago during all-star weekend since they showed old footage of P
knud mals dna tuot
ABN gnihctaw elihw d
nredom siht ni emit a gnihc
rosnops a rof erusopxe hcum w
ere sponsorship has reached its pinnacle and is borderin g o
I raise these questions bec
v ?llik re
ts that occurred before these wt o
nobody really cares, the 3 point and slam dunk contest are the meat an d p
weekend), I was treated to a game of Horse that involved two y
aul W
eht fo seotato
,tsenoh eb s’teL .
oung bucks Ke iv n
OJ Mayo along with a veteran if you can call him that, Joe Johnson.


es
dna tnaruD
Now I was extremely excited about this game of Horse because I think that is wh
all-star weeke
a
tphal
siht t
eht fo gnikaepS .ega latigid sih
fo mrof rehto yna ro ,tenretnI
seuneva ynam era ereht ,emag ratS-llA A
e y o
televis
hguorht s’ti rehtar teg lliw ynapmoc ru
esoR ,lwoB repuS eht sa hcus tneve na no si e
fI .ni trap a ekat yeht tneve rojam yna ni gnitteg
yeht erusopxe fo tnuoma eht wonk seinapmoc n
yllaicepse ,esirprus on si s
rosnops fo ecnadnuba revo eht otni dekcus
eb ton dna tneve gnitrops a dnetta ro tneve gnitrops
a hctaw ot elbissopmi ylraen si ti ega dna yad siht nI
rT yB
!erola

snikneJ ye
!eguH sI erusopx
c iht dlrow 7/42 ruo nI ”.loo
m’I esuaceb em yub “ remusnoc eht sllet taht tnemges
gnisitrevda ”yb derosnops“ ro ”yb detneserp“ a evah
stneve gnitrops llA .wohs elohw eht ni devlovni si taht
noitargetni
and

ht e
legend Pete Maravich participa

03
ting in a competition.
So I’m getting ready to watch the competition and Ernie Johnson, TNT’s host of Inside
The NBA, let’s the audience know this game of Horse is presented by none other than Geico.
Who-hoo great!! Now let’s see some crazy shots and trash talking! Well we saw some good
shots, no trash talking, and a whole lot of reminders that Geico was the sponsor of this
competition. So much that it became increasingly annoying. Every time a player would take a md
mia shot that was either a hit or miss there would be a replay and during that replay we were
i
s at kreminded of Geico being the sponsor with an on-air billboard graphic. This went on for a
good 45 minutes.
reffid a ni
watch
e
no
make it t
t
o t h
no matter h I’m sure this was promised by TNT in the contract negotiations with Geico that they
e
owwould get the most exposure possible, but relax. We get it. To say that this over kill took
that can serve
m
a saway from my enjoyment of the Horse competition is an understatement, but I suppose it is a
Visit www.Jenka sign of the times that we live in. Companies have to do whatever they can to get exposure insin this weak economy and if this is their way of doing that then we sports fans must learn to s
and
p
cadapt and get use to it even more. Still doesn’t mean I have to like it ! mo m
Trey Jenkins is a sports industry marketing professional and consultant. Email comments
to jenkinst8019@gmail.com
www.jenkinssportsindustryreview.blogspot.com
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