INSIGHT
Imagine global Innovation.
Find it at IFE09
the international food & drink event | 15-18 March 2009 • ExCeL • London
Why innovation is essential to Brakes in 2009
all-important differentiator in
At Brakes,
this competitive market is
essential. This, combined with
innovation is at the
overall value for money – which
Heidi Easby, Group
is rising higher in the value
stakes as the recession hits – is
Food Development and
heart of everything
wholly necessary in today’s
Innovation Director at
that we do.
environment.
Brakes At Brakes, innovation is at the
heart of everything that we do.
In the foodservice sector, diversity in customer channels companies do not need to have We develop solutions and
innovation is all about making so innovation in all areas, be it huge R&D budgets but the products by channel that are
a true business difference for products, ingredients or need to understand their unique to our customers and
the caterer. It can be achieved packaging, is key. customers. Coming up with give them ‘the edge.’ IFE09
by identifying and responding high quality and added value will be instrumental in helping
to market and consumer
And in the current economic
solutions that ultimately drive us to achieve this by drawing
trends whilst continuing to
climate, now is the time for
sales through customer footfall in innovative exhibitors with
satisfy operational needs.
companies to really
and bolster profit margins, cutting-edge kitchen solutions
However, the added challenge
demonstrate their creative
while helping make life easier for caterers and exciting new
in our industry, is the huge
kudos. Most importantly,
for operators and deliver that ingredients for chefs.
Find
innovative
cost-saving &
profit making
Register for your
food & drink
FREE visitor
solutions at badge at
IFE09
www.ife.co.uk
1,000s & 1,000s of NEW
and innovative products
Ticket and information hotline:
Over 600 UK exhibitors
+44(0)1923 690 661
Over 600 international
suppliers from 45 countries
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