22-24-dotmailerQ7.qxp 13/2/09 14:28 Page 17
WWW.MANDADEALS.CO.UK
digital marketing industry. digital marketing space is full of ourselves, or to find the right people
Faced with potential fierce good ideas, but in a few years’ time to do it,” he says.
competition from new market the market will become saturated This year the directors have plans
entrants, Simmonds sees acquisition and something will have come along to grow the business, which builds
as a means of staying ahead. “We that we haven’t thought about yet. websites, offers clients digital
have a strong team, which is great at I want to be ready to make sure we marketing tools and creates
turning good ideas into reality. The have the capacity to develop this e-commerce sites, by 65 per cent.
ROUTE TO MARKET
The group, which was launched in
1999 and is soon to trade as
dotDigital Group Plc, has been
eyeing a public listing for some time.
To this end, it completed full audited
accounts last year in preparation for a
“transaction of some kind”.
“When it came to ticking
the boxes during the due
diligence process we
were ready, and this
speeded things up”
Tink Taylor
Business development director
Tink Taylor says, “We had done a lot
of work in preparation for the
flotation. So when it came to ticking
the boxes during the due diligence
process we were ready, and this
speeded things along.”
The shareholders remain ebullient
about the listing, which they believe
has bolstered their profile with
clients and “is particularly useful in
an industry where clients want to
partner with suppliers that they know
will be around for a while”, adds
creative director David Ivy.
Simmonds asserts, “We have a
strong balance sheet and we have
just been through a process where
an external reporting accountant
Mergers & Acquisitions 23
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