TREND SETTER - 2009 Top 10 Small Business Trends
costs relatively low, many Gen Yers will choose to methods are accessible to DIY small business
start or work for small or personal businesses. marketers.  With small businesses focused on
customer acquisition and re-defining their
Technology Trends
business methods, we expect their use of online
marketing to grow in 2009.
8. Mobile Computing Continues
Strong Growth:
Mobile computing is entering the North American
mainstream.  Notebooks outsold desktop PC’s in
the second half of 2008, smart phones sales
continued their rapid growth and millions of
netbooks (very small personal computers
designed primary for mobile internet access)
were sold.   Adding the continued rapid growth of
navigation systems, location-based services and
mobile search results in mobile computing having
a major impact on small businesses in 2009
9. Cloud Computing Continues
Strong Growth:
Another trend that was on our 2008 key
technology trends list.  Cloud computing offers
too many small business benefits not to continue
its strong growth in 2009. In particular cloud
computing lowers capital costs and turns fixed
costs into variable costs - two powerful attributes
that are very attractive in a down economy. 
10. Small Businesses Will Expand
Their Use of Online Marketing Tools:
Despite the economic downturn, we expect the
small business sector to increase its use of online
marketing tools and methods in 2009.  Online
marketing is cheaper and often more effective
than traditional approaches.  And although online
marketing can be complex, many tools and
[5]
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32