TECH TALK - Facebook for business: Opportunities and limitations
specific demographic target, post data back to users’ Mini in the same bland look and feel
see how many people that Feed so all their friends can see as the previous design. It is
demographic will hit, and their activity. Think of Facebook now much harder to find a
advertise to that demographic. Connect as the new Beacon, Facebook Page in the new
Facebook has also provided with much more flexibility to do design - they’re at the bottom of
even more customized options even more throughout your site! the Info tab.
for other areas of the site which
businesses with a larger budget In addition, there is no way to
can advertise through. Then
What Facebook Still
pull in an existing photo album
there’s the highly controversial
Needs To Do
or video into your Facebook
Facebook Beacon - if you do e- Page. Photos and videos have
commerce transactions through to be re-uploaded to each Page
your site you can enable users
More Application Integration
you want them on - therefore,
to share
Points for Pages —
the discussion for those albums
updates on
Applications currently have few
and videos will become
purchases
integration points into the
segmented. This reduces the
users make on
Facebook Page architecture.
potential exposure for your
your site
Right now you can count the
business.
amongst their
number of fans a Page has and
friends. It has been awhile
find information about those
Skinning and Customization
since I’ve seen anyone use
fans, but there is no good way
on Pages — I cringe in saying
Beacon, however, so it’s hard to
to tell statistics about a Page,
this, but in reality, businesses
tell whether Facebook still
users visiting the Page,
should have full control over
supports it. You can still access
information occurring in the
promoting their brand in the
this and the other advertising
discussion boards or Wall, or
way they want to on Facebook.
features through the Advertisers
even what Photos are being
User profiles should not be
link at the bottom of Facebook.
posted to the Page.
skinnable, play music on load,
etc. However, a Facebook Page
Polls — Facebook Polls are
Facebook needs to give
is different: it is
great for marketers looking to
applications access to every
essentially one
get a quick answer about a
Page component. Pages give
large social
particular feature they’d like to
your business power, and if
“advertisement,”
implement, or just to find out
developers can have access to
and Facebook
information and opinions from a
more information, more
should give more
specific demographic.
powerful applications can be
power over Pages to
built to help promote and
businesses.
Facebook Connect —
strengthen your brand.
Facebook Connect enables
Better Access to Business
your website to easily integrate
More Pages Integration With
Tools — in the last month,
with Facebook. Now you can
the Rest of Facebook — Even
Facebook removed the
integrate Facebook into your
though the profile page is in the
“Businesses” link from the
login process, retrieve users’
process of a major redesign,
footer of the Page. Now, to
friend information, and even
Pages appear to have remained
access Polls, Insights, or
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