TECH TALK - Facebook for business: Opportunities and limitations
Facebook and
Let’s review some
highlights of ways that
how to use it
Facebook can help
your business, and then
for business
review ways they could
make the business
experience better
Facebook has provided a
Ways Facebook
number of tools that make it a
powerful tool not just for Can Help Your
individuals, but for businesses
and brands as well.  
Business
“become a fan” feature, and do
It’s no secret that Facebook has
Facebook Pages — Facebook
not share as much information
many very powerful tools that
“Pages” (that’s with a capital
with users’ friends as users
will help spread your brand and
“P”) were created to give
interact.
propel your business into the
businesses their own profile on
forefront of existing and
Facebook.  In fact, originally,
Applications — Facebook has
potential customers’ minds.
the code that made up a
a very powerful API that you
However, in their quest to
Facebook “Page” appeared to
can have developers write
ensure their users come first,
be almost exactly the same as
software for to help promote
we worry that Facebook still
that which generated user
your business on Facebook.
hasn’t hit that sweet spot when
profile pages.
it comes to giving your brand
Pages give your business or
Applications give you full power
and your business a place in
brand an identity on Facebook.  
to say or promote anything you
their network.
With a Page, those interested
want about your business, and
and following your brand can
use the social tie-ins provided
become “fans”, and when they
by Facebook to do this.  For
do so, all their friends will see
instance, Visa created the “Visa
this. You can store photos,
Business Network” application,
videos, information about your
which takes information about
company, and custom
users and allows them to better
applications on your Page.  All
network with other small
With the launch of the
activity on Pages gets posted
business owners.  They even
redesigned profile page this has
back to your Mini Feed for all
integrated with Facebook
become even more evident:
your friends to see.  
advertising by offering those
users have taken first priority in
that install the app a credit
the new design, but nothing has
Groups — Groups on
towards advertising on
been done to enhance
Facebook are similar to Pages,
Facebook.
Facebook Pages (the profile
but are meant to be built
page for businesses) on
around a group of people rather
Advertising — Facebook has a
Facebook. 
than an individual business or
powerful advertising engine that
brand.  Groups have no
enables businesses to specify a
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