MIDDLE EAST
WORLD NEWS
Dubai events company NBC rakes in
rocks into Tinseltown Super Bowl
ad revenue
US An estimated 100 million people tuned
in to this year’s Super Bowl—earning
NBC a record ad revenue of $206 million
(Dhs757 million).
All 69 of the 30-second slots sold for
between $2.4 million (Dhs8.8 million) The viewing was particularly action
and $3 million (Dhs11 million). Most of packed in Tucson, Arizona where
the ads were for crisps, underwear and pornography was accidentally broadcast
soft drinks, but there were also previews over the game for 30 seconds. But it was
of new blockbuster movies such as The Pittsburgh Steelers who had the
Transformers: Revenge of the Fallen, Star biggest climax when they overcame the
Trek and G.I Joe. Arizona Cardinals, 27-23.
US Centre Stage Management has opened a with the marketing of the projects and
new office in Hollywood, California, where overseas distribution to the UAE, UK and
it will help fund and produce movies, a South Africa.
Payout for family of cameraman
reality TV show and a record label. He adds, “The movie is almost finished
CSM, under the name of Scorpio except for the music, and our producer
killed in Gaza
International, says it is working with from CSM is working on that—so it’s not
“household names” for each of the all about us taking a back seat. We are UK The family of a British cameraman shot
projects, including one movie which not just putting money on the table and dead by an Israeli soldier while filming
is almost finished. The company will waiting for it to happen. You would know in Gaza has received £1.5 million (Dhs7.8
continue to orgainse live music events in of the people involved and their work, but million) in damages from Israel.
the UAE such as the Desert Rock Festival. I cannot divulge further information yet.” James Miller, 34, had been making a
Sipho Dlamini, vice president of It was the decision of Jackie Wartanian, documentary for the US cable channel
operations for CSM, says, “We have managing director of CSM, to focus on HBO when he was fired upon. His family
acquired a stake in these three different production outside of the UAE. “After has accepted the payment—said to be the
ventures. The US companies that we’ve living in Dubai for 33 years, I felt it was highest damages settlement paid out by
decided to work with are doing most of the time to branch out and grow into other Israel’s military to a foreign citizen—saying
production which gives us the opportunity areas. After a successful expansion in it was as much an admission of guilt from
to learn from the best in the business.” South Africa [the launch of the Urban Israel as they would ever get.
Dlamini says Beverly Hills-based Desert Festival], the US was the next The documentary, Death in Gaza, won
Scorpio International will also be involved challenging step.” three US Emmy awards and a Bafta in 2005.
Abu Dhabi • Amman • Beirut • Dubai • Jeddah • Morocco • Riyadh www.aga-adk.com
www.mediaweekme.com 08 FEBRUARY 2009 / 09
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