MIDDLE EAST
MIDDLE EAST
CREACREATIVE SHOWCASETIVE SHOWCASE
REGIONAL
“DOLL”
IDEA: A hard-hitting visual from Memac
“BITTER”
IDEA: Diabetes is a huge problem in the
Client: Dar Al Amal shelter for abused women
Ogilvy for the Dar Al Amal shelter for
Client: KM Products for World Diabetes Day
UAE’s sedentary, tubby society. Whether
Agency: Memac Ogilvy & Mather, Dubai
abused women shows how the shelter’s
Agency: Amber Communications, Dubai
or not this ad will help, we’re not sure.
For one thing, it looks like it’s targeting
Executive creative director: Till Hohmann
visitors have become dehumanised by
Creative director/copywriter: Vikas Pillai
kids—with the bright colours and the lol-
Creative director: Dalbir Singh
violence—physical or verbal. Smart, eye-
Art director: Mahesh Chenchula
catching work.
lipop stick—and for another, it’s confus-
Art director: Rafael Rizuto Illustrator: Nidhin
ing. “Avoid the bitter life.” Does that mean
Copywriter: Sascha Kuntze
don’t eat kiwi fruit on a stick? Substitute
Photographer: Alex Sandwell Kliszynski kiwis for candy? Presumably the latter.
Editor: Daniel Xavier Not great.
“PASSPORT”
IDEA: This campaign is designed to tell
“BALLOON”
IDEA: To promote Hitachi’s “big capacity”
Jordanians that they can now renew their Super Wash, The Classic Partnership
Client: Jordan Post
documents through the mail. If Jordan
Client: Hitachi
adds a label with washing instructions
Agency: Prisma Marketing & Communi-
Post is anything like the UAE’s postal Agency: The Classic Partnership to a hot-air balloon. Other executions
cation, Jordan
service, however, this image may actually Advertising, Dubai include a label on a circus tent and the
Art director/copywriter: Ziad Hamdan
depict how they would send your passport
Creative director/copywriter: Pankaj
sails of a yacht. Because you can fit really
Art director: Abdalla Sumrin
back to you. Not the most confidence-
Ramnathkar
big things in the Super Wash. Yes.
Photographer: Saad Darwazeh
inspiring ad we’ve seen.
Art director: Sameer Ketkar
Creative work we liked this week
When it comes to the New Yorker, I magazine, in among articles cartoons is a little like saying you
fall into the category of people who about healthcare reform and the don’t own a TV. There’s something
don’t start reading the articles until aphorisms of Balanchine, there’s a bit brainier-than-thou about it.
they’ve looked at the cartoons—the an image of Adam and Eve, she But come on, Eve offering Adam
literary equivalent of licking the handing him a cup with a straw in an apple smoothie? If you can put
chocolate off a Digestive biscuit. it: “Apple smoothie?” A few pages aside the Kierkegaardian absurdity
I’ve showed my favourite New on, there’s a car crash, two drivers behind it, that’s a very funny gag.
Yorker cartoons to people before confronting each other: “Didn’t you
and been blanked. Some people find see me dart out in front of you?”
them too obscure, too understated. Then a funeral, the minister saying,
One of my all-time greats showed “We will now observe a moment of
a dog and a cat sitting in a tree. silently checking our BlackBerrys”.
The dog’s looking at the cat saying, Oh, and the patient lying in bed,
“Sheer force of will”. People never the doctor addressing his elderly
laugh at that one. wife: “He’s gonna be in and out
But you had to see the dog’s for a while, so we should write
face, its deadpan expression. something funny on his forehead”.
In the January 26 issue of the Saying you laugh at New Yorker
28 / 08 FEBRUARY 2009
www.mediaweekme.com
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