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Y
E 36 Fashion Accessories
T
OR
instead of lots of big rhinestones and her existing hat to avoid the discomfort
S the more ‘bling’ look that was popular and hassle of trying to tuck her long
E
R
last spring.” hair inside.
V
One major exception to that The 100 percent acrylic hats,
rule is a new line inspired by made for wash and wear and
CO
Ed Hardy’s trademark tattoo aimed primarily at high
designs. “We introduced school aged girls, come
two purses and a make- in two styles: one with a
up bag in that style, and snowfl ake pattern over a
they sold out in two days,” solid color and the other
Satterfi eld marvels. “That with a fully solid design.
was quite a surprise — a They are available in
pleasant one! “You are 14 color schemes,
always a little hesitant at including deep yel-
fi rst when you decide to low with a dark blue
try something new,” she snowfl ake, and salmon
continues, “and this line with a white snowfl ake.
was very different from what
“We introduced two
Many wholesalers say
we usually offer.”
purses and a makeup
they are planning to roll out
Some companies are
bag in that Ed Hardy
new marketing and sales
already looking ahead to the
style, and they sold
plans this spring, though
2009 holiday season. Such
out in two days,”
several are still formulating
is the case at The Holey Hat
— Kathy Satterfi eld owner of
what those changes will
Company (www.wholesa-
Red Barn Ranch Wholesale
be. “It’s still a little early for
lecentral.com/ holeyhat), us,” Satterfi eld says, “But
which specializes in stocking hats with holes it’s something we are defi nitely going to do.
at the crown to allow for ponytails and other We just haven’t had the time to sit down and
long hairstyles. The inspiration for the design focus on it yet.”
came to company president and founder, Kaylah Designs launched a new catalog
Peggy Sheehan, when she cut a hole in in January, and is in the midst of a major
upgrade to its website, Minkin says. “We plan
to roll out a major new marketing strategy
by spring,” he adds. world
The Holey Hat Company
27 Golf Course Road
South Dennis, MA 02660
Toll Free: 877-385-7370
Tel.: 508 258-0252
Fax: 508-258-0713
Email: holeyhat@comcast.net
Website:
www.wholesalecentral.com/
holeyhat
Find this story in our complete article archive at: www.wholesalecentral.com/Wholesale-News
38 February 2009
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