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Twisteez Crafts Profi ts
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Twisteez is a product that invites creativity.
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Originally intended for children, but appealing to adults
as well, the user is limited only by his imagination.
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wisteez is pliable, plastic-coated cop- entry page provides product defi nitions and
per wire used for sculpture and crafts myriads of clever fi gures. The examples show
that is easy to cut, bend and twist over how Twisteez wire can be combined with clay,
and over again. It is a product of Rabinowitz beads, buttons, washers, or virtually any other
Design Workshop, and was created in 1960 item around the house to create almost any-
by the parents of Sandy Rabinowitz, a partner thing one can imagine.
in the company. “You can take a wire strainer from your
The initial incarnation of Twisteez was made kitchen and weave the wire in and out,” said
from discarded telephone wire. Rabinowitz’s Rabinowitz. “Or get a cardboard box and cut
parents were art teachers who it into one inch squares, and incorporate
recycled the wire by bringing that into an animal, a fl ower,
it in for their students to use or some other design.” Rabi-
in art projects. Eventually, nowitz has even discovered
the interest in Twisteez was that Twisteez works well with
so great, the Rabinowitzes duct tape, which comes in a
had wire manufactured in a multitude of colors. “You can
thicker gauge specifi cally for form leaves and petals with
the craft market and had it the wire, then fold duct tape
delivered on large reels. over it and cut the edges.”
“If you went to our work- The Beyond the Basics
shop, you would have seen page demonstrates further
Twisteez sculptures every- possibilities. On the left are
where,” says Sandy Rabi- categories: Fun, Coils, Fig-
nowitz. “We are all artists. ures, Jewelry and Mobiles.
My father can put together Clicking on a category dis-
a monkey going down a vine plays an array of inventive
in about fi ve minutes.” Sandy examples, including how to incor-
Rabinowitz illustrates children’s porate corrugated cardboard into the
books, is an equestrian artist and plays with mobile designs. The Gallery page shows
Twisteez herself. “I have woven baskets with more still: woven baskets, murals, faces,
them. I love to make gingerbread houses animals and sculptures of multiple shapes,
with them and I have made whole forests sizes and complexities. Also showcased in
on cakes by wrapping them around candles. the Gallery are the results of a Halloween
I have even woven them into people’s hair,” mask contest that a magazine sponsored.
said Rabinowitz. Red devils and glittery Mardi Gras masks,
Naming what can be done with these skeleton faces and vampires dripping red
packages of colored wires, however, does wire blood all evidence the glee with which
not begin to fully convey the possibilities. For- these wires can be assembled into whatever
tunately, Rabinowitz Design Workshop went confi gurations a person can conceive.
online in 2004 with Twisteez.com, a colorful Perhaps one of the best sections of the
and inspirating website, designed and con- Twisteez website is the lessons area. Sandy
structed by Rabinowitz’s sister, Abbie. created the lessons, but the whole family has
The site’s Basics navigation button on the developed the fi gures. Pick a shape and the
Continued On 40 E
28 February 2009
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