Directmarketers’round-up
>www.dmi-news.com
‘Globaladspendtofall0.2percent’:study inbrief
Globaladvertisingspendinginmeasuredmediais automotiveandfinancialservices
expectedtodrop0.2percentto$458billionin categorieshaveobviouslyseen
Irishdeliveriesimprove
2009comparedtothepreviousyearwhen weaknessacross2008andretailwill
IrishpostaloperatorANPost
spendingwasup2.6percent. beunderpressureaswemove
recordedan80percent
Sosaysastudybyglobalmediainvestment beyonditsbusiestfourth-quarter
managementoperation,GroupM,whichreports into2009. Amongourownclient
Adam
next-daydeliveryrateinJuly
Smith toSeptemberlastyear,
thattheprojecteddeclineisthefirstretreatin basewearenotseeingwholesale
maintainingathreepercent
globaladvertisingsincethethreepercentfall cancellations,butweareseeingmigrationfrom
increaseontheoverall2007
recordedin2001–after2000’sdotcom-drivenad expensiveandless-tried-and-truemediatovalue
figure,andaonepercent
growthof15percent. andcertainty.”
improvementonthesame
Thereport,‘ThisYear,NextYear’,alsopredicts Smithadded:“Thestrategy-mindedadvertiser
quarteryear-on-year.
thatadspendingintheUSwillfallthreepercent knowsrecessionsarearareandbriefopportunity
to$157billionin2009followinga0.3percent tobuildshareatbargainprices.” Germanyisleapfrogged
increaseto$162billionin2008.
GroupMfuturesdirector,AdamSmith,said: Indonesia:onlinegrowth
ChinahassurpassedGermany
tobecometheworld’s
“Advertisersarescrutinisingeverypenny.The
OnlineadspendwillreachnearlyUS$200millionin
third-largesteconomy(behind
southeastAsiaby2010,withmostofthegrowthin
AmericaandJapan),according
didyouknow?
displayadvertising,saysjointresearchfromYahoo
tofiguresreleasedbythe
andNielsen.Singapore’sdisplaymarketisexpected
ChineseGovernment.Beijing
Thenumberofmobilephoneusersin
torisefromUS$23.99millionin2008toUS$26.1
reviseditsgrossdomestic
Argentinaincreasedto45.371millionin
millionin2010,butIndonesia’sgrowthisexpected
productfor2007upwardto
October,upby1.1percentfromtheprevious
totakethelead,hittingUS$28.45millionby2010.
25.73trillionyuan–¤2.8trillion.
monthandup17.1percentfromayearearlier,
Stronggrowthindisplayisalsoexpectedin
TheGermaneconomy–Europe’s
Telecompaperreports.
Thailand,whichisforecasttoreachUS$21.36
largest–onlymeasured¤2.49
millionby2010.
trillionin2008.
6 January/February2009
www.dmi-news.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52