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inbrief
‘Dataduplicatescontinuetodrainfinances’
Businessesarestillwastingthousandsofpounds “Customermanagementiscriticalintoday’s
SlovakiaPost:euroswitch
eachyearbysendingduplicatemailingsto climateanditstartswithhavingaccurateand
SlovenskaPostasaysithas
customers.Sosaysanewreportbyglobal up-to-datedata. Ourresearchservesasareal
successfullyintroducedtheeuro
informationservicescompany,Experian. wake-upcalltobusinessesandit’scriticalthey
currencythecountryhasnow
Theresearchcommissionedforthereport takeadvantageoftechnologytoidentify,remove
adoptedinplaceofthekoruna
revealsthat85percentofUKbusinessesandall andpreventduplicatesontheirdatabases.”
–andreportsthatthechange
sectors–fromfinancialservices,retailandFMCG Forafreecopyofthereport,‘Makingsenseof
hasbeenwithoutanysignificant
companies,throughtocharities–neglectto acrowdednation’,goto:www.qas.co.uk/crowd
problems.Postalstaffhad
removeduplicatenamesandaddressesfromtheir
receivedthoroughtrainingto
mailingcampaignseverymonth.
ExpertspeakerslineupforNYC
ensurethechangeincurrency
StuartJohnston,UKmanaging
WherecanyoufindaroomfullofdedicatedDM
onatleast200different
directorofExperianQAS,said:“One
specialistsandbusinessexperts,allavailableto
productswasasseamlessas
infourUKbusinessesstillrelyon
talkto?NewYorkCityonMarch24,that’swhere!
possiblethroughsome600
manualde-duplication,whichisa
DMI’ssistercompany–DMI-Events–isrolling
branches.Director-General
shockingstatistic.Asidefromthe
outalong,redcarpetfortop-levelspeakersatits
LiborChrast,commented:“Inan
Stuart
tougheconomicclimatebusinesses
first-everIDI(InternationalDirectandInteractive)
environmentthatisfinally
Johnston areoperatingin,repeatedlymailinga
MarketersForum,beingheldattheAmerican
openeduptocompetitioninall
customerwiththesameoffersends
ConferenceCenter.Among
areasofthepostalmarket,the
outapoormessageaboutthecompany’sbrand
themwillbeDrDianeRinas
eurobecomesthesymbolofthe
anditsconcernsabouttheenvironment.
(seniormarketingmanager,
successofSlovak-mail.”
“Manyofthecompaniesweinterviewedmail
DHLGlobalMail);Yuko
100,000contactseachweek,atanaveragecost
Tanaka(directorofinternationalsales,marketing
RevenuesriseforBRIC
of£1permailpack.Forthesecompanies,aone
andcommunicationsforNikkeiBusiness
Theincreasingavailabilityof
percentreductioninduplicatedataequatestoa
Publications);andSimonBurrell(circulation
broadband-enabledmobile
savingof£52,000ayear.
marketingdirectorfortheAtlanticeditionof
networks,aidedbyfallingprices Newsweek)andmore–seepage19.Topical
ofsophisticatedhandsetsand Checkingthe’netroundEurope discussionswillincludemarketingprofitability,
datacharges,willunderpin
Around178millionEuropeansareonlineeach
globalmailingissues,cross-mediaintegration,
continuedstronggrowthin
week,with51percentofthemsurfingtheInternet
multi-nationalchallengesandbestpractices.
mobilephoneusageinBrazil,
intheevenings–ahugerisefrom13percentthe
Bookyourplacenow!Formoredetails,
Russia,IndiaandChina
yearbefore.
visit:www.dmi-events.com
(collectivelyreferredtoasthe
TheEuropeanInteractiveAdvertising
BRICmarkets),from1.21billion
Association’s2008Mediascopesurvey,basedona didyouknow?
in2008to1.64billionby2013
pan-Europeansampleofmorethan9,000
–defyingtheeconomic
respondents,foundthatfollowingonlineresearch,
Video-sharingwebsiteYouTubenowhasmore
downturn,saysareportby
41percentofEuropeansurfersadmittedto
than200millionuniqueusersgloballyper
JuniperResearch.Thefour
changingtheirmindaboutthebrandtheywere
month–thenumbershavinggrown50percent
countriesaretippedtobecome
planningtobuy–andastaggering87percent
year-on-year,Nielsenreports.YouTubewas
thelargesteconomiesinthe
wereswayedfromjust‘consideration’ofaproduct,
createdbythreeformerPayPalemployeesin
worldby2050.
S
toa
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ctualpu
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rchase.
RMAR
Febru
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ary2005.
www.dmi-news.com January/February2009 5
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