35-54 –and are ideal for use in conjunction upmarket mail order offers, outdoor clothing
release 100,000 Traveller’s Content
with email activity. Interests include pets, and equestrian mail order catalogues,
members and 61,000 Ladies Gossip members.
football, gambling and the cinema. charities (especially wildlife, environmental
Price:From £95 per thousand (postal/SMS)
Predominately in skilled and manual issues and animal welfare), financial offers
Contact:Tel: +44 (0)1353 667733 or
occupations, these consumers like to donate and fine food and wine.
email: wdr@wyverndm.co.uk
money to animal and environmental Price:£100 per thousand
charities, are debit and credit cards users Contact:Kelvin Langley,
and favour telephone banking. tel: +44 (0)870 120 1326 or email:
Type:Consumer
Price:From £120 per thousand kelvin.langley@teleperformance.co.uk
Company:Howse Jackson Marketing.
Contact:Karen Stanford, tel: +44 (0)7917
Database:Johnston Press
123088 or email: Karen.stanford@jaywing.com
Type:Consumer Offers:Johnston Press, local newspaper
Company:Wyvern publishing group, is releasing its buyer data
Type:Consumer
Database:Intelligent Lemon –generated by retail transactions, reader
Company:Teleperformance
Offers:Travellers Content and Ladies offers, competitions and personal classified
Database:UK Chasers & Riders
Gossip are fast-growing member websites, advertisers. Currently160,000 postal and
Offers:Comprising members (14,600) and
both attracting more than 2,000 new 32,000 TPS-screened telephone records, the
non-members using the various facilities members per month. Both have postal, volume is expected to rise to over a million
offered by UK Chasers, UK Riders and email, landline and SMS data available and records. Individuals are aged 35-55, 61 per
Holidays with your Horse. Individuals on this have DOB, gender and other key cent are female, affluent, mail order users
list are upmarket, with 95 per cent horse segmentation levels available. Owned by with children at home.
owners. Many live on farms and own 4x4s.
Intelligent Lemon, this fresh, clean Price:£110 per thousand
They are also dog owners, interested in
consumer data is fully opted-in with third Contact:Lindsey Sandom-Brown,
active sport and exercise, herbal remedies
party permissions for each data channel. tel: +44 (0)1454 322344 or
and healthy food. Recommended for
Intelligent Lemon has taken the decision to email: lindsey@hjmarketing.co.uk
www.dmi-news.com January/February 2009 43
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