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EasternEuropeangrowthdecelerating
inbrief
GrowthincentralandeasternEuropeandcentral Development(EBRD)forecasts.EBRDbelievesthe
Asiawilldropfrom4.3percentin2008to2.2per region’seconomicgrowthof7.5percentin2007,
Begreentolowerprices
centthisyear,withLatviahardesthit. fallingto6.3.percentlastyear,willtumbleto
UKpostaloperator,RoyalMail
OverallgrowthintheBalticswillhalve,the threepercentin2009.Inthesameperiod,
islaunchingabulkmailservice
EuropeanBankforReconstructionand south-easternEuropewillsufferanevensharper
offeringabetterdealfordirect
GermanretailerheadsforUSA
fall–from6.5percentto3.1percent.
mailerswhoadoptnew
ConditionsinLatviaaresevere,withthecountry
environmentalstandards.The
GermandiscountgrocerAldiplanstoopenatleast
recentlyaskingtheInternationalMonetaryFund
SustainableMailwillbeavailable
75storesintheUnitedStatesthisyear,hopingto
andtheEUforabailoutofaround¤3billion
fromApril,basedoncompanies’
luretraditionalWal-Martshopperstoevenbigger
(£2.85bn;$3.85bn).TheLatvianeconomyenjoyed
improvedsustainability,minimal
bargainsduringtheeconomicdownturn,theWall
growthof10.3percentin2007–forecasttofall
wasteandincreasedrecycling.
StreetJournalreports.
to0.4percentin2008and0.9percentthisyear.
Theservicewillbeconsistent
Thenewspapersays:“Aldiissocheapthat
withtheUK’snewBSIstandard,
Wal-MartStoresInccloseditsdiscountoutletsin
Classifyingcarbonfootprints PAS2020DirectMarketing
Germanytwoyearsagopartlybecauseshoppers
MarketinformationanalystCACIhaslaunchedthe
EnvironmentalPerformance
foundtheUSgianttooexpensiveincomparison.”
UK’sfirstindividuallevelclassificationbasedon
Specification,thefirstBSI
BecauseAldi’sgoodsarealmostentirelyitsown
greenattitudesandbehaviour.
standardcreatedspecifically
brands,thecompanyisbankingonAmericans
GreenACORNclassifiesthecountry’s1.9million
fortheUKdirectmarketing
eschewingtheirname-brandloyaltyandturning
postcodesintosevenmajorgroups,rangingfrom
industry,commissionedbythe
insteadtotheGermanbargains.
EnthusiasticGreentoTheUnconcerned.Eachis
DMAanddevelopedin
Fivejoinforcesforonlinetrust
thensplitdownintothreecarbonfootprintbands,
partnershipwithAcxiom,ISBA,
RoyalMailandtheTelephone
ThefourmajorUSmarketingbodies–the
togiveusersthemostaccuratepictureofa
PreferenceService.RoyalMail
AmericanAssociationofAdvertisingAgencies,the
consumer’senvironmentalimpact andattitude.
headofenvironmental
AssociationofNationalAdvertisers,theDirect
JonathanBurston,salesdirectoratCACI,said:
solutions,MatthewNeilson,
MarketingAssociationandtheInteractive
“Environmentalissuesareatthecentreofmany
said:“Werecognisethata
AdvertisingBureau–haveunitedtodevelop
oftoday’sbusinessstrategies–butorganisations
moreenvironmentallyfriendly
self-regulatoryrulesforonlinebehavioural
stillstruggletounderstandhowgreenissues
approachcouldraise
advertising.
impactontheircustomers.
productioncostsandthatis
SupportingtheinitiativeistheCouncilofBetter
“Knowingwhetheratargetconsumerwillbuy
whySustainableMailprovides
BusinessBureaus.Thefiveaimtoincrease
intoaproductmarketedforitsgreencredentials
apriceincentive.”
consumerconfidenceinuseofonlineinformation
isfundamentaltoplanninghowtheproduct
C
andwillworkwiththeFederalTradeCommission
shouldbepositioned.Likewise,a
a71
omment–seepage18.
Meanwhile,RoyalMailhas
asitreviewsitsprivacyprinciples.
companywhichchampionscorporate
socialresponsibilityhasto
announcedallfourofits
didyouknow?
understandhowitsowncustomers
businesses–Letters,thePost
willreacttoitsgreenendeavours.”
Office,ParcelforceWorldwide
ThemostpopularlanguagesspokenintheUSA Thenewsegmentationtoolhas
Jonathan
andEuropeanparcelsbusiness
afterEnglishareSpanish,ChineseandFrench. 350demographicvariables,including
Burston
GLS–wereinprofitinthe
Also, therearemoreHebrewspeakersinthe anindividual’scaruse,recyclinghabits,frequency
thirdquarteroflastyear,the
USthaninanyothercountry. oftravelandfoodchoices.
firsttimeinalmost20years.
MARCUS EVANS CONFERENCES
64Officesin24countriesproducing:
BusinesstoBusinessConferences
Summits,Congress&TrainingSeminars
321,224 – main file,
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Fax:+44 (0)20 3002 3016
including:Finance,Pharmaceutical,Telecommunications
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Email:jackw@marcusevansuk.com
Energy,Transport,Food,Retail,ChemicalsandManufacturing Website:www.marcusevans.com
available
4 January/February2009 www.dmi-news.com
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