GUEST AUTHOR –SHOW PREVIEW
SIMON MILLS previews the Technology for
Marketing & Advertising 2009 event being
held in London, February 24-25.
The event
the latest CRM system, agencies and discover how they The Keynote
customer intelligence, data can work for their business. Theatre will
will provide
cleaning and segmentation Plus, the Mobile Marketing host the
tools, new social media Zone found across the show ‘sensational
practical
techniques, or a complete floor hosted by suppliers six’ speakers:
advice and
integrated solution, there will including Shock Concepts and
be something for every budget 2ergo, will give visitors
solutions
and company size; multinational inspirational solutions to Above:Danny
or SME. This year’s exhibitors optimise mobile marketing as Meadows-Klue
on how
include smartFOCUS, a channel.
Below:
bigmouthmedia, eCircle,
Kevin Eyres
marketers
Alterian, Unica, Rackspace, 5. A place to meet
can combat
Brand Attention, Experian, As a key date in marketing,
Aprimo, FrontRange, Guava, media and advertising
the economic
Equifax, Auros, RedDot and professionals’ diaries, TFM&A
Sage. is a great place to meet valuable
downturn.
new industry contacts and
4. Brand new dedicated zones catch up with colleagues past
This year also sees the and present.
introduction of two brand new The TFM&A Networking Bar,
zones at the show, giving sponsored by Alterian on the
visitors a dedicated area to show floor, offers drinks and a
discover more about upcoming bite to eat and is a great place
marketing channels and how to organise meetings with
industry associates.
A busy conference at TFM&A last year.
There is also an
Above:
Internet Café
Mark Kelleher
sponsored by Below:Rory
smartFOCUS, which
Sutherland
gives visitors a place to
get online and grab
refreshments, as well
as the café seating
area, sponsored by Info
UK. Plus, the online
Networking Tool will
enable visitors to find
connections and
contacts prior to the
event and arrange
meetings while on site
at the exhibition.
TFM&A is the UK’s
best to integrate them into largest showcase of digital
Above:Stuart
current strategies and marketing, data and CRM
Lauchlan
campaigns. solutions and educational
Below:
The Viral Marketing Arcade is insight and is thus an event no Dan Cobley
an exciting new arcade-style marketer should miss –and it’s
feature for visitors to check free to attend if you register in
out and play the very advance –go to:
best of viral games, www.t-f-m.co.uk/dmi to register
quizzes and and for further information.
promotions from Simon Mills (left) is event
leading digital director, TFM&A.
www.dmi-news.com January/February 2009 35
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