Survival kit
As companies reduce their Lauchlan, news and analysis across the show floor will offer
spending and cut marketing Keeping up editor,
MyCustomer.com & 55 free sessions to visitors,
budgets, how can marketers BusinessCloud9 and with major covering digital, data and CRM
ensure they are getting the
to date with
CRM players, Microsoft, Oracle, solutions. Gain insight into a vast
biggest bang for their buck in
the latest
Salesforce.com and Right Now. range of topics such as social
the current financial climate? This will be followed by a session media, email marketing,
Now, more than ever, is a
technologies
by leading agency OgilvyOne’s customer analytics, SEO, website
crucial time for brand loyalty executive creative director and design & usability and database
and retention –thus marketers
remains
vice-chairman, Rory Sutherland, marketing from leading
have to be smarter with their who will give marketers a companies including Vodafone,
resources and inventive with
essential for
glimmer of hope in his keynote, Sitecore, Webgains, SPSS,
the tools and techniques on
positive and
‘An Upside in the Downturn?’. Pacnet, Coremetrics, MediaCo,
offer to get that all-important Kevin Eyres, managing Sage and Mediaplex.
return on investment.
effective
director, Europe, LinkedIn, will
Achieving this is still finish the day with his uniquely 2. Best practice advice
possible, through clever
customer
positioned predictions on the The international Chartered
strategic planning and shrewd future of social media. Institute of Marketing will once
investment in the latest
engagement,
Day two presents the debate, again be running the highly
technologies, saving money
even with a
‘Getting social media marketing successful ‘CIM Marketing
and time in the long run. to deliver real business results’, Experience’, which first launched
Keeping up to date with the dwindling hosted by Digital Training at the 2008 event. The institute
latest marketing technologies Academy founder, Danny will host a programme of four
remains essential for positive
marketing
Meadows-Klue and a panel of free sessions each day, focusing
and effective customer world-class experts. on their popular training
engagement, even with a
budget.
seminars on
dwindling marketing budget. cutting-edge marketing
So, a visit to Technology for topics including ‘Using
Marketing & Advertising, taking Digital Marketing to
place February 24-25, Earls Maximise Return on
Court 2, London, will provide Marketing Investment’
practical advice and solutions and ‘SEO: How your
on how marketers can combat sites can earn their
the economic downturn. place at the top’.
Here’s five reasons to make Google is also back
attending it essential this year: for 2009, telling how
we can grow our
1. FREE stuff! business online, and
With an extensive free will be offering free
education programme over the masterclasses on both
two days, visitors to the event days including an
will hear how some of the ‘Introduction to
biggest names in the industry The exhibition floor at TFM&A last year. Website Optimiser –
are continuing to deliver, test and enhance your
despite the economic climate. Head of CRM & head of site’ and an ‘Introduction to
The Keynote Theatre will marketing technology at the BBC, Google Analytics –understand
host the ‘Sensational Six’ Mark Kelleher, will discuss ‘DM in your site’s visitors’.
keynote speakers (see facing the Digital Age’ and the last
page), including two interactive keynote of the day will be held by 3. Leading marketing solutions
panel debates. Dan Cobley, marketing director, More than 200 of the very best
Day one offers, ‘The Great UK, Ireland and Benelux at industry suppliers will be
CRM Debate: CRM in The Cloud Google, speaking on ‘Speeding up showcasing a full range of
–the impact on the CRM in the slowdown –Google’s view cutting-edge digital, data and
marketplace of Cloud of recession marketing’. CRM products and services.
Computing’, chaired by Stuart Five themed seminar theatres Whether you are looking for
34 January/February 2009
www.dmi-news.com
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