GUEST AUTHOR –COUNTRY PROFILE
DM and a magic carpet
The availability
of lists and data
is limited,
although they
are not
impossible
to obtain.
Above:Winners line up at the
inaugural Turkish DM Awards event.
Below:Sanem Oktar, president of
the DMA in Turkey.
Last year, the Turkish direct
marketing association decided it
would be a great idea to host the
first-ever Turkish DM awards in
Istanbul.
Taking into account the hard
work of preparing, planning,
funding and executing such an
event, it was truly impressive how
they managed to get 126 entries,
and more than 250 people
attending the eventual gala dinner.
Impressive, to say the least.
It is not a surprise that Turkish
people are very hospitable and
welcoming. Apart from waiting
largest European country. The financial sector and
three hours in passport control (!),
Generally, it has quite a small FMCG companies are also doing
my whole trip was just perfect.
direct mail market, mostly well, something I was privileged
If you ever have a business
because the Turkish Post hasn’t to see and judge at the recent
trip to Istanbul, please contact the
woken up to that business yet. awards night.
directorgeneral of the Turkish
That said, compared with too The availability of lists and
Direct Marketing association
many other European countries, data is limited, although they
(TDMA), Ayca Aytac, or the TDMA
Turkey has a highly innovative are not impossible to obtain.
president, Sanem Oktar (pictured
mobile marketing market. There are list suppliers (owners)
above); both are really helpful.
According to a study by the present in the market, but the
They would also be more than
World Federation of Mobile list broking industry is
happy to introduce you to some of
Marketing in 2006, Turkey completely lacking. That said,
the key players in Turkey.
ranked third in terms of one can only imagine what will
excellence in mobile marketing. happen in the next five years
Marketing excellence
Turkcell, the leading GSM –once the DM market really
Let’s get going on some facts:
operator, has some excellent settles in.
Turkey has more than 70 million
case studies worth having a Talking of growth: Over the
people, which makes it the third
look at. past two years, the industry has
26 January/February 2009 www.dmi-news.com
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52