GRAHAMCOOPERcomments
onrecommendationsconcerning
theUKpostalmarket.
RoyalMail:
aradical
re-think
Thelong–awaitedreviewoftheUKpostalservicesmarket
hasnowbeenpublishedandhashighlightedtheimportance
oftheuniversalservice–visiblyunderthreatdueto
perilousfinances,pensionliabilitiesanddigitalmedia.
TherecommendationswithintheHooperreportclearly
identifyanumberofkeyissues.Buildingontheprevious
interimreportwhere‘nochange’isnotanoption,thereport
includesanumberofwide-reachingchangeswhichwill
requirelegislation.Withanadditionalbilltobeaddedtothe
agendaforthenextparliamentarysession,thegovernment
wouldseemtohaveabigtaskaheadofit,notleastof
whichinvolvespersuadingitsownmembersofthebenefits
ofchange.
Asidefromtheneedtodealwiththepensionfunddeficit
tobringitunderstatecontrol,thesanctityoftheuniversal
serviceandtheimportanceofitnotbeingdowngradedwere
clearlykeytotheproposals.Adowngradeofthequalityof
World Innovators
servicetargetsorthereductiontoaUSOwhichonly
supportedfivedayswasrejectedinfavourofaradical
WorldInnovatorsisarenownedlistbrokerage
re-thinkaboutthewayinwhichtheRoyalMailshouldoperate
andmanagementcompany.
inthefuture.
The World Innovators team has over 52 years
experience in international marketing, list
Generatingbenefits
Thereportalsoidentifiedthatcompetitionfromother
development and management.
operatorshasnotaddedsignificantlytoRoyalMail’s With years of industry experience, together with a
problemsand,infact,hasgeneratedsomebenefits.
global alliance of professional resources and
ThemainthreatidentifiedbyHooperwasfromthe
business partners - World Innovators encompasses
continuinggrowthofothermedia.
a wide range of services and strategies to meet your
LordMandelsontoldthelords:“Withoutfar-reaching
change,theopportunitiesbroughtbytechnologywillbecome
Direct Marketing needs.
overwhelmingthreats.”
Bringinginaminoritypartner(s)isoneofthekey
recommendationsallowingthebenefitsofexperience,
....asbrokers-
confidenceandcapitalinvestment.Importantly,anychange
We strive to provide all of our customers with a
needstobespeedytoallowRoyalMailtoreturntheUSO
personalised service while finding sources to
fromaloss-makingsituation.Whetherthatbethrougha
reach their target audience. We research all
radicaloverhaulofthemailsystem,thereductionofmail
centresorcertainfunctionsbeingoperatedbypartnersis,of
avenues on and off the list rental market trying to
course,stilltobedecided.
locate the most responsive names. Once orders
Therewillbemuchtodebateoverthecomingweeks.
are placed we keep the customer informed of the
Wewelcomethereportanditsrecommendationsasa
status at all times.
package.Weneedtoensurethattheoutcomes,while
Members of the DMA & FEDMA
protectingtheUSO,stillallowsforfullandfaircompetition
overseenbyaregulatorybody,beitPostcommorOfcom.
22BaconRoad,POBox275,Roxbury,
CT.06783USA
t:+18602108088
f:+18602107829
e:listinfo@worldinnovators.com
GrahamCooperisMDofONEPOST.
w:www.worldinnovators.com
www.dmi-news.com January/February2009 13
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52