MIDDLE EAST
MIDDLE EAST
CREACREATIVE SHOWCASETIVE SHOWCASE
INTERNATIONAL
“SWALLOW”
IDEA:
At first glance, we assumed this was an
Client: 3M
IDEA:
ad for noise-reduction earphones. It’s
“ELVIS”
Agency: Butter, Berlin
To promote Finger magazine’s “100%
actually for 3M’s foam earplugs. Do
Client: Finger magazine
knowledge of music”, KSB/SJ came up
Creative directors: Timm Holm
you really need to advertise earplugs?
Agency: KSB/SJ, Zurich
with a smart, counter-intuitive idea of
Michael Preuss
Are they now a mass market commod-
Art directors: Charles Blunier
presenting songs in the form of graphs.
Art director: Björn von Buchholtz ity? (Those questions aren’t rhetori- Andrea Heierli
This one shows the amount of ‘fever’ that
Copywriter: Till Grabsch cal.) Anyway, it’s a nice visual which Copywriter: Adrian Hoenicke
Elvis Presley gets at various times of day.
Photographer: Christoph Riccius
works well with the copy. So, well
“All through the night”, unsurprisingly,
Post production: Else Dittel
done, we guess.
holds the majority share.
“PIZZA”
IDEA:
“PHOTO ALBUM”
IDEA:
The central concept of the campaign is To promote Darmon Cashmere, 1861 United
Client: Volkswagen Polo
that the VW Cross Polo is “an offroad car,
Client: Darmon Cashmere
came up with the tagline, “Soften yourself”.
Agency: DDB, Berlin
not necessarily for offroad people.” So, our
Agency: 1861 United, Milan, Italy
And then used funny—but kind of sweet—
Creative directors: Dennis May
intrepid campers—rather than hunting,
Executive creative directors:
pictures of ‘hard men’ letting their emotions
Art directors: Gabriel Mattar
killing and cooking an adorably cute
Pino Rozzi, Roberto Battaglia
run away with them.
Izabella Cabral bunny—have ordered out for pizza. See? Art director: Aureliano Fontana
Copywriters: Ricardo Wolff Copywriter: Luca Beato
Frederico Aramis Photographer: Achim Lippoth
Photographer: Sven Schrader
Chief creative officer: Amir Kassaei
“SEX”
IDEA:
“ROBBERY”
IDEA:
An eye-catching agency promo from JWT,
Client: Le Sept photo retouching studio
This campaign shows how photo
Agency: JWT, Hong Kong
retouching can transform a picture
Hong Kong, which—with the humility
Agency: Callegari Berville Grey, Paris
Creative directors: Lo Sheung-Yan,
from innocent to smutty—and possibly
we’ve all come to associate with agency
Executive creative director:
reveal what’s really going on. The subtly
Steven Lee, Timothy Chan, Ming Chan,
creatives—suggests that its ideas are so
Andrea Stillacci
disguised ‘S’ in this ad changes ‘ex’ to
Lai Kin Leung, Hugo Yiu
magnificent, others are desperate to
Creative directors: Jérôme Gonfond
‘sex’. Further schoolboy giggles can be
Copywriters: Timothy Chan, Hugo Yiu,
steal them.
Art director: Raphaël Ghisalberti
had with another ad in the series which
Jesse Wong
Copywriters: Constance Godard features the words ‘hair’ and ‘perm’. Art directors: Ming Chan, Lai Kin Leung
Jérémie Bottiau Photographer: William So
www.mediaweekme.com 25 JANUARY 2009 / 29
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