“BRA” “SKATER”
Agency: JWT, Dubai Agency: FP7, Doha
Client: Gulf Mode Garments for K-Lynn Lingerie Client: BDP Group for L’Oreal gel
The fact that this is a smart ad—illustrating how K-Lynn’s underwear is so comfortable Let’s face it—‘helmet head’ isn’t the most flattering thing you can call a person. But it
you’ll barely notice you’re wearing it—has been kind of lost amidst the controversy it works for the guy in this ad, riding his skateboard on the outskirts of a futuristic city in bad
raised when it won at the Lynx awards, invoking mutterings of ‘ghost’ work, as no one weather. His expression says deep concentration and his hair says, “Too much gel!” But
could quite believe that something as raunchy as bare skin had been allowed to run in the the ad represents a nice blend of concept and execution. You can just picture this image
region. It did run. In Lebanon. And since the Cristal’s are based there, it should prove less Sellotaped to the bedroom wall of a spotty 14 year old boy—the core demographic of this
controversial. Whether that means it’s more or less likely to win, we’re not sure. particular product, you suspect. So targeted, too. Awesome.
“FROG-HIPPO”
Agency: FP7, Dubai
“BABY ON BOARD”
Client: Sony Microvault
Agency: JWT, Dubai
From the same agency-client combination that brought us the ‘big egg in tiny shell,
Client: Mercedes/Gargash Enterprises big banana in small skin etc…’ campaign (also shortlisted) comes another variation on
Emphasising the spacious interior of a car is such an overdone concept now that JWT the theme of how the Sony Microvault—despite being extremely small—can contain
deserves some praise just for coming up with an original idea to illustrate it. This ad enormous amounts of data. This time, they use startled looking small creatures who
is simple, amusing (in a ‘quick snort of recognition’ type way) and pitched at just the appear to have swallowed presumably even more startled large creatures. This is the best
right level to make you pause—briefly—before you work out that it’s not promoting lax of the bunch. It’s something to do with how they’ve made the frog’s eyes convey a sense of
parenting skills, but pushing the size of the Mercedes GL Class. understandable anxiety, having swallowed a hippo.
www.mediaweekme.com 25 JANUARY 2009 / 15
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