franchising
Baskin-Robbins Names New Head of
U.S. Hispanic Marketing
B
askin-Robbins is pleased to
announce the appointment of
Carlos Nunez as head of the com-
“Being both a US
pany’s U.S. Hispanic Marketing effort,
a newly expanded role. Nunez, a Peru-
citizen and a Hispanic
vian-born U.S. citizen, is currently
Baskin-Robbins Director of Marketing
immigrant myself, I am
(Americas, Europe & Middle East) &
Consumer Insights. He will remain in
in awe of the incredible
this role while adding the responsibili-
ty of developing all Hispanic market-
variety of cultures
ing efforts in the U.S. Nunez reports
directly to Scott Colwell, Brand Mar-
that have assimilated
keting Officer for Baskin-Robbins
Worldwide.
thoroughly into one
“Baskin-Robbins is the world’s
leading ice cream shop with operations
beautiful melting pot
in more than 30 countries,” Colwell
said. “In his expanded role, Carlos
that is America.”
Nunez will be able to combine his
broad expertise and our international
experience to strengthen our marketing
initiatives toward the fast growing and
highly influential Hispanic population
in the United States.” Director of Marketing for the Latin al Franchise 500
®
ranking, Baskin-
Nunez said of his new responsibili- America/Caribbean Region. Robbins is the world’s largest chain of
ty, “Being both a US citizen and a His- Before his tenure with Burger King, ice cream specialty shops. Baskin-
panic immigrant myself, I am in awe of Nunez served in a number of leader- Robbins creates and markets innova-
the incredible variety of cultures that ship marketing positions at The Hol- tive, premium ice cream, specialty
have assimilated thoroughly into one land, Inc./Burgerville, YUM frozen desserts and beverages, provid-
beautiful melting pot that is America. Brands/Tricon Global Restaurants, ing quality and value to consumers at
Since Baskin-Robbins is ‘America’s PepsiCo. Restaurants International, more than 5,800 retail shops in more
favorite neighborhood ice cream shop,’ PepsiCo. Inc., and Procter & Gamble. than 30 countries. Baskin-Robbins was
it means a lot to me to have this new Nunez received an MBA in Interna- founded by two ice cream enthusiasts
assignment where I will have the tional Business from Southeastern whose passion led to the creation of
opportunity to grow the brand in the University in Washington, D.C. and a more than 1,000 ice cream flavors and
country where it was founded and BS in Business Administration from a wide variety of delicious treats.
where its roots were established.” the University of Maryland, College Headquartered in Canton, Mass.,
Nunez has 27 years experience in Park, Md. Baskin-Robbins is part of the Dunkin’
consumer goods marketing, with 17 of Brands, Inc. family of companies. For
those served in the QSR industry. Prior About Baskin-Robbins further information, visit www.baskin
to joining Baskin-Robbins in January Named the top ice cream and frozen
robbins.com. HNM
2008, Nunez worked for the Burger dessert franchise in the United States
King Corporation, where he was by Entrepreneur magazine’s 29th annu-
Source: HispanicPRWire
WWW.HNMAGAZINE.COM Celebrating 15 Years of Embracing Diversity 71
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