franchising
corporate headquarters on how to run
their businesses, and are turned off by
ever-increasing monitoring of their
actions, participation in group coach-
ing with their peers is an effective way
to help them succeed, while not invad-
ing their independence. The coach
should be independent and objective
and have no ties to the corporate office.
This allows franchisees to freely speak
their minds and to be truly honest
about their situation, strengths, weak-
nesses and challenges. Getting a
client to accept the truth—whether it is
good, bad or ugly—is a critical compo-
nent for personal growth and progress.
The gathering of franchisees in one
room with an expert coach and process,
providing unbiased leadership, can
empower franchisees to clearly define
a goal and develop a focused action
plan to get there. In this setting, similar
to that of a popular weight-loss pro-
gram, ongoing accountability and
group support and subtle peer pressure
are key components to achieving sus-
tained results. Franchisees will be
objectively reviewed and must take
responsibility for their thoughts and
ongoing reviews to help them make After all, unless franchise owners actions and for the development and
adjustments to the action plan to stay enlarge their mindset, knowledge and adaptation of their location’s roadmap
on course; habits, their businesses will not grow. to success.
square6 Give them a rare opportunity to Like every great athlete, no matter By adding group-oriented business
collaborate with other franchisees in the sport, franchisees need additional coaching to their support systems for
the system to share “best practices;” motivation to keep them on the right franchisees, franchisors should be able
and, track and stay focused on the big pic- to recognize greater franchisee satis-
square6 Help them stay committed to ture surrounding the performance of faction, system-wide revenue growth,
their franchise system and avoid “busi- their franchise location. However, a stronger multi-unit operations and less
ness-owner burnout.” franchisor cannot possibly be the head franchisee burnout. In doing so, fran-
Franchisees, like all small-business coach for the entire franchise system, chisors will be taking the next progres-
owners, are susceptible to losing sight keeping each individual franchisee in sive step to set up their franchisees for
of the big picture and getting lost in the the game at the same time because even greater success and satisfaction as
trivial details of a business. They risk each franchisee is unique with different owners.
getting overwhelmed, overworked and issues. Outside of visiting every loca- Daniel M. Murphy is the president
feeling like prisoners to the business. tion on a regular basis, a third-party and founder of The Growth Coach.
Franchisees’ three greatest enemies are coach is often the only practical way to He can be reached at 513-563-0570
busy-ness, denial and distractions. keep the system motivated and on ext.104 or d.murphy@thegrowth-
Business coaching makes them aware track.
coach.com. HNM
of and how to effectively avoid these In addition, because franchisees tra-
energy and results-draining enemies. ditionally resist constant advice from Source: International Franchise Association
70 Celebrating 15 Years of Embracing Diversity WWW.HNMAGAZINE.COM
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