career development
dates — one because his name was
nowhere to be found on the Web, and
the other because his published-online
controversial political views turned the
recruiter off. Another career expert
tells of trying to look up an old col-
league and finding only outdated infor-
mation on him on the Web. Had he
ensured that his online information was
current and visible, the career guru
would have told him about a great job
opportunity
Before we get into ways you can
pump up your online image, try this
exercise: Take about a minute to write
down what you are most known for. In
what area(s) could you offer yourself
as an expert? Ideally you are consid-
ered an expert in some area of your
career or professional life, but hobbies
and interests can be fair game, too.
And that brings us to the first way to
get your name out there:
Be known for your expertise.
Offer yourself as an expert to the
media. Contact local, regional — and if
you’re really hot stuff — national
newspaper, magazine, and online edi-
tors to let them know you’d be willing Rotary). Membership in these organi- speaking engagements. If you’re not
to be quoted on the topic(s) of your zations is a great way to network, but comfortable as a public speaker, con-
expertise. Your communication with to really get your name out there, run sider boosting your confidence by join-
editors could take the form of an e- for office and volunteer to serve on ing Toastmasters, which can be a great
mail, phone call, letter, or even a committees. networking venue in itself.
“media kit” with business card,
resume, and list of story tips for which Speak in public. Organizations are Offer your services to local col-
you’re qualified to serve as a source. I always looking for speakers. For most leges and universities. Make your-
recently had a client, for example, who smaller, local organizations, speakers self available as a guest speaker for
unfortunately did not receive tenure are not paid, but they gain excellent collegiate groups and clubs. Consider
from the university at which he was a exposure by talking about subjects of applying as an adjunct instructor.
professor. He happens to be an expert interests to the group membership. The Many schools welcome professionals
on terrorism, however, and is often same topic(s) in which you offer your — even those without terminal degrees
called upon by the media for quotes expertise to the media can make fasci- — to bring their real-world business
and insights. His visibility through this nating fodder for presentations that experience to the classroom.
media exposure should help raise his will familiarize audiences with your
currency as he seeks a new job. talents and expertise. Your talk will Write articles. Just as groups seek
likely be publicized, further enabling speakers, both print and online publi-
Be visible in professional, volun- you to get your name out there. Oh, cations often seek writers and colum-
teer, and civic associations (such as and even if it’s just rubber chicken, nists. The pay may be minimal or non-
the Chamber of Commerce and you’ll usually get a meal out of your existent, but having your name in print
30 Celebrating 15 Years of Embracing Diversity WWW.HNMAGAZINE.COM
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