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knowledge
ttglive.com
Mystery Shopper
from Aberdeen
The mystery shopper visited two agencies in Aberdeen on a Thursday
afternoon and then selected two websites, including a sponsored link,
from an internet search for “Caribbean holidays”.
This week’s challenge: The mystery shopper asked for a
romantic seven-night second honeymoon for two adults in March
2009. They wanted a hotel with great facilities, including spa
and beauty treatments fully-inclusive. Their preferred destination
was Jamaica but they would also consider Antigua or St Lucia
CHALLENGE AT A GLANCE.
Who: Budget: £3,250 Where: Jamaica preferred
Seal the deal with these tips from Training for Travel
Be a treasure: Treasure Beach Bar and thrill: Jimmy Buffet’s The Brig idea: If clients want to Be a devil: In the south-east
For more training tips
in Jamaica is a popular honey- Margaritaville in Ocho Rios is a go whale or dolphin-watching in of Antigua, the natural Devil’s
and courses, go to
moon location. Suggest clients great beachfront open-air bar and St Lucia, suggest a trip out on Bridge is where the Caribbean
stay in Jake’s Resort, where staff grill, with a hot tub. Entry is $10 the Brig Unicorn sailing ship and Atlantic seas meet. Take
trainingfortravel.com
can take you to a private island with free drinks if you wear beach which was used in the filming of your camera for fantastic shots
or
and cook fresh fish for you. clothing, or $20 if fully clothed. Pirates of the Caribbean. of the waves – but don’t fall in!
ttglive.com/knowledge
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the
best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf
of TTG by React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales
process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked
with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note TRAINING FOR TRAVEL
that the aim of The Real Deal is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade. group ltd
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36 19.12.2008
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