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ttglive.com
conference report news
International Luxury Travel Market 2008 • Cannes
In brief
LUXURY TRENDS. OPERATOR.
Excess is out, Exsus sets out
■ Ritz-Carlton to open Reserve brand in Krabi
Ritz-Carlton is to open the first of its Reserve
properties in March. The Ritz-Carlton Reserve in authenticity in 2009 strategy
Phulay Bay in Krabi will offer 54 “hideaway” villas.
ritzcarlton.com A SHIFT away from excess EXSUS plans to launch its new-look brochure to
will see holidaymakers seek- the trade in January and used ILTM to identify
■ Rocco Forte touts new Sicily property ing experiences grounded partners for joint marketing initiatives in 2009.
The Verdura Golf & Spa Resort in Sicily will be a in authenticity rather Marketing and PR manager Lucy Clark said:
new property for Rocco Forte Collection in 2009. than glamour, as high-end “The atmosphere seemed fairly positive, with
The resort has one mile of private coastline. travellers look to justify buyers and suppliers keener than ever before to
roccofortecollection.com spend in 2009. work together to generate sales in the face of
Christina Wood, ILTM ex- Miller: “Authentic” more difficult trading conditions next year.
■ Fasano to open first hotel in Uruguay hibition director, said: “The “With our recent rebrand and new-look
Brazilian hotel company Fasano plans to open its trend is about the way in which people get their brochure, we’re ready for a big push to capitalise
first hotel outside its homeland with the launch of messages across beyond offering tick-box luxury. on our new ‘Travel Tonic’ strapline.” Clark said
Hotel Fasano Punta del Este in Uruguay next year. Travellers want to know what is authentic and the firm’s marketing focus would move from
fasano.com.br life-enriching about a trip or a resort. “brand building” towards tactical initiatives.
“Buyers need to increasingly look for hidden “We have a database of 10,000 that we have
■ Private jet company sees no fall in demand gems to match this.” never mailed, so we are looking at doing some
Private seat-broker Oxygen4 reports “business Conde Nast Traveller editor and panellist direct mail and an e-shot campaign to accompany
as usual” for the super-rich and prolific jet users, Sarah Miller said a new word was needed for the new website as well as some client events.
with no fall in demand for the winter season. “luxury” travel, and she suggested “authentic” “The good news for agents is that we won’t be
oxygen-4.com would be the key watchword in 2009. heavily discounting direct.”
I want winter sun…
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Visit us online vhols4agents.com
Price is based on 2 adults travelling and sharing a room at the Coconut Beach Club for 7 nights. Departure date
range 07 Jan-01 Feb ‘09. Other dates and prices are available. Includes return direct flights with BMI on our lowest
economy fare. £20 pp supplement each way applies to Fri, Sat & Sun departures. Price includes fuel surcharge,
taxes - these are subject to change. Please see the applicable Virgin Holidays brochure for full details.
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