30_35_desserts 6pp:Layout 1 9/12/08 11:36 Page 31
desserts
Right: Eye appeal – Country
Choice suggest decorating
doughnuts to attract impulse
buyers.
Cash in
Despite current ‘credit crunch’
fears the total commercial
foodservice sector saw steady
growth in traffic of 1.1% and
average spend increases of 2.6%
(the NPD Group/CREST®,
Commercial Channel Review Q4
2007), so indulgent sweet treats
are still very popular, despite the
‘healthy’ trends occurring
elsewhere.
If you have limited skills in the
kitchen, with only a few simple
additions, one tactic is to use
baked goods as an easy to serve
alternative to the more time-
consuming, traditional dessert
offerings. Doughnuts and
muffins, for example, saw an
increase in servings year on year
of 1% and in some sectors, by as
and decorate. They can be filled with the times, and tap into the
much as 6%, according to the
with cream and a drizzle of jam popularity of ‘staying in’ nights,”
NPD Group/CREST® report.
for a traditional treat, or topped said Tangerine Confectionery’s
Doughnuts are still very
with coloured icing and sprinkles head of marketing, Gill Lanty.
popular, having seen consistent
to appeal to adults and children “These new pack formats are
growth across all commercial
alike. The 42g doughnuts, a great for sharing in front of the
sectors. In response to this trend,
generous 120mm long, can be TV, or for entertaining friends. An
and to take advantage of this
displayed in the chilled cabinet, increasing number of consumers
sales opportunity, catering sector
or ambient, depending on the are opting to pamper themselves
supplier Moy Park
filling, and are supplied in cases at home, rather than go out, and
(www.moyparkfoodservice.com),
of 80 with a competitive cost this trend is set to increase as
recommend that outlets offer a
price to the caterer of 29p. winter draws in.”
selection of baked goods. The
Launched in 1938, Butterkist
company’s doughnuts are ready
Sweet treats products are sold exclusively in
to eat in just 30 to 45 minutes
With staying in having become the UK and are produced at
straight from the freezer and with
the new going out for many – Tangerine’s Pontefract factory in
Part of the latest Butterkist
a shelf life of between 12-24
particularly in the current West Yorkshire (01977 692500).
popcorn range
hours operators can defrost
financial climate - Tangerine Butterkist can claim to be the
exactly what they need with very
Confectionery, the UK’s largest country’s number one popcorn
little notice, keeping waste to a
attractive dessert decoration, and
independent sugar confectionery brand. Its current range includes
minimum. There are two new
is becoming more and more
firm, is catering further for this ready-to-eat packs including
additions to the range – Rip n’ Dip
popular, say A1 Popcorn and
market by having launched two Butterkist Original Toffee,
(a crinkle ring doughnut, perfect
Candy Floss Equipment, who
new Butterkist Tubs in Original Butterkist Light Toffee, Butterkist
for sharing) and the Vanilla
have been in the business for
Toffee and Sweet flavours earlier Cinema Sweet, Butterkist Salt,
Glazed Cruller (a light, cake-style
over 20 years selling tasty ‘fun
in the year. Current UK market Butterkist Sweet, Butterkist
doughnut swirl, iced with a
food’ equipment to the
conditions have caused many Organic Sea Salt and Butterkist
vanilla glaze).
international trade. As well as the
people to choose to stay in more, Organic Cane Sugar. Microwave
Country Choice’s new plain
popular candy floss equipment,
watching TV and films and formats include Butterkist Salt,
finger doughnuts are a handy
the company also offers popcorn,
gaming, increasing the demand Butterkist Sweet and Butterkist
addition for outlets seeking to
chocolate fountain, sweet corn,
for snacks to indulge in. Butter.
attract the impulse buyer.
crepes and hot dog solutions for
The Butterkist Tubs are ideal for When you think of popcorn,
Operators can fill and decorate
the catering industry and ‘food
sharing with family and friends, you often think of candy floss,
them in a variety of ways in-store,
on the go’ food carts for
say the company. Its best-selling and candy floss company A1
suggest Country Choice,
individual business opportunities.
Original Toffee variety is available Popcorn and Candy Floss
increasing the appeal of the
Priced from £397 for the
in a 350g tub, while its popular Equipment have set out to prove
doughnuts on the counter and
counter-top model, the
Sweet variety is available in a that candy floss isn’t just for the
driving those impulse sales.
company’s Fluffl branded candy
175g tub (both retail at £1.99). fun fair, but is becoming more
The plain, yeast raised finger is
floss makers feature a patented
“The launch of our two brand sophisticated with different
supplied frozen and flow-
design and use state-of-the-art
new Butterkist Tubs products is flavours and markets. Candy floss
wrapped in tens, ready to defrost
technology to offer users the best
designed to help our brand move can be used as a dessert, or as an
quality and maximum reliability.
www.papa.org.uk
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