ADVERTISEMENT FEATURE
LEGENDARY PURE BASMATI
The legend of the nation’s favourite Basmati rice brand began over 30 Unlike many other Basmati products, Tilda Pure Basmati only contains
years ago. Tilda is a family business with a strong ethical grounding. Traditional Basmati and is never blended with long grain or crossbred
It has a relationship with more than 10,000 independent Basmati grains, which lack the tantalizing fl avour, magical aroma and unique
farmers, whom they know by name. To ensure good returns for cooking properties.
farmers and their families Tilda provides support and advice on
growing and harvesting this precious grain. Pure Basmati is a very This month Tilda is unveiling a new look for its dry rice packaging,
delicate plant that can only be grown in one place on earth, at the bringing it in line with the 2-minute Tilda Steamed Basmati range. All
foothills of the Himalayas. packs now tell the legendary Tilda Pure Basmati story of its journey
from paddy to plate, using a unique illustration style.
Tilda are also introducing a new Purity logo on their packs, because
every batch of Tilda Pure Basmati is Purity tested, hence guaranteeing
the authenticity of the Basmati.
Pure Basmati is the fi nest rice in the world. That’s why Tilda is so
committed to guarding the quality and heritage of this legendary
Pure Basmati grain.
For delicious Basmati recipes or further information visit www.tilda.com
Tilda Ltd ad.indd 1 15/8/08 12:39:34 pm
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