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February 2, 2012


Twice-A-Month All Breed Horse Newspaper


Online! Use our “Easy Ad” system and manage all your classifi ed and Fototrader® ads, or e-mail us at ads@horsetrader.com.


Phone! Southern Central


Northern


760/546-1184 805/227-1330 916/366-1294


Mail! California Horsetrader P.O. Box 462950 Escondido, CA 92046


Fax! 24 hours 760/546-1459


Stop by the Office! 157 E 3rd Ave Escondido, CA 92025


Advertising Made Easy


1. E-mail your ad copy, photographs, logos and payment to ads@horsetrader.com.


2. We do the rest. Your classifi ed and Fototrader® ads appear on horsetrader. com at no additional charge. Web pages available for $179 /year.


3. See below for publication dates


Display Advertising Rates All insertion rates are cost per issue


One x Full


Junior 1/2 1/4 1/8


2-5 x 6-11 x 12-23 x 24 x


$575 $560 $519 $466 $446 $444 $434 $397 $373 $332 $353 $342 $311 $280 $255 $199 $192 $182 $164 $142 $113 $106 $98 $86 $78


Color Rates Space cost additional.


Full color: $99 Spot color: $50 Production Schedule 2011-2012


Issue# Issue Code Publication Date Ad Deadline 6 .............1A ....................Jan. 5, 2012 ......................Dec. 27* 7 .............1B ....................Jan. 19, 2012 ........................ Jan. 9 8 .............2A ...................Feb. 2, 2012 .......................Jan. 23 9 .............2B ....................Feb. 16, 2012 .......................Feb. 6 10 ...........3A ....................Mar. 1, 2012 ....................... Feb. 20 11 ...........3B ....................Mar. 15, 2012 .......................Mar. 5 12 ...........4A ...................April 5, 2012 .....................Mar. 26 13 ...........4B ....................April 19, 2012 .....................April 9 14 ...........5A ....................May 3, 2012 ......................April 23 15 ...........5B ....................May 17, 2012 ........................May 7 16 ...........6A ...................June 7, 2012 ......................May 29* 17 ...........6B ....................June 21, 2012 ................... June 11 18 ...........7A ....................July 5, 2012 ...................... June 25 19 ...........7B ....................July 19, 2012 ........................ July 9 20 ...........8A ...................Aug. 2, 2012 .......................July 23 21 ...........8B ....................Aug. 16, 2012 .....................Aug. 6 22 ...........9A ....................Sept. 6, 2012 .....................Aug. 27 23 ...........9B ....................Sept. 20, 2012 .................Sept. 10 24 ...........10A .................Oct. 4, 2012 ......................Sept. 24 1 .............10B .................Oct. 18, 2012 .......................Oct. 8 2 .............11A ..................Nov. 1, 2012 .......................Oct. 22 3 .............11B ..................Nov. 15, 2012 ...................... Nov. 5 4 .............12A .................Dec. 6, 2012 ......................Nov. 26 5 .............12B ..................Dec. 20, 2012 ....................Dec. 10


* Deadline adjusted for Holiday (2pm)


All content in this publication right now is searchable online at horsetrader.com


CLASSIFIEDS • FOTOTRADERS • SHOWS DISPLAY ADS • CLINICS • EDITORIAL STALLION STATION • TRAINERS DIRECTORY RANCH PROPERTY SPECIALISTS • EVENTS $TORE $AVER COUPONS • SALES


Ad Sizes


Full Page .......7.625" x 9.75" Junior .......... 5.6875" x 9.75" 1/2 V .................3.75" x 9.75" 1/2 H .......... 7.625" x 4.8125" 1/4 V ........... 3.75" x 4.8125" 1/4 H ............7.625" x 2.344" 1/8 V ........ 1.8125" x 4.8125" 1/8 H ..............3.75" x 2.344"


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