What Is Digital Marketing?
If a circus came to town and put up a poster
saying: “Circus, Sunday, 3pm”
…that’s an Advert
If they put a poster on an elephant and
walked him through the town…that’s a
Promotion.
If the elephant sat on the
bonnet of the Mayor’s car
…that's Publicity.
If the Mayor had a good laugh
about it, …that’s Public Relations.
If they planned the whole thing
…that’s Marketing.
But if the circus captured the email address
and mobile number of all who followed the
elephant story so they could send them an
interactive circus brochure with a
personalised invitation to attend…
and it was all done automatically 24x7
…that's Digital or Green Marketing!
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