Sales Lead Generation
Advertising is for driving sales, marketing is
to create brand awareness. True or false? Do
you have an advertising or a marketing
budget? What is your budget objective?
If you spent £1,000 on advertising and
you returned £10,000, would you re
invest or even increase your spend?
But what if you spent that £1,000
and it did not deliver any return.
Does that mean the ad source
or the content was poor.
Think of all the traditional online and offline
advertising and marketing issues you need to
overcoming to ensure successful campaigns:
• Size/type of advert • Length of airtime
• Marketing budget • Support material
• Where to advertise • Production costs
• Content effectiveness• Volume of content
• Trading hours • Performance
• Call handling • Spend v Return
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