Chartered institute oF publiC relations QualiFiCations
The CIPR is the professional body for PR practitioners in the UK. With over 8,000 members involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR Advanced Certificate and Diploma are the only professional qualifications specifically designed for PR practitioners. They are widely recognised within the communications industry, both in the UK and around the world.
Both courses run on a part-time basis, which means you can study alongside your work. You can practice what you learn right away, and both you and your employer will see immediate benefits from your studies. You’ll be taught by experienced practitioners and will be able to broaden your perspective by learning alongside other PR professionals from different sectors and industries.
APPLICATIONS
Application forms to study with the CIPR are available from
www.marketingcollege.com
Applications must be received by the CIPR at least two weeks before the start date of the course. Please note that applications are considered on a first come first served basis and course places are limited.
STUDY METHOD UK STUDY CENTRES AND COURSE DATES
The CIPR qualifications are available from study centres across the UK.
Both qualifications involve part-time study and are completed within 12 months.
STUDY DAYS
• Planned programme of seven study days comprising presentations, workshops, case studies, group exercises led by an experienced tutor.
• Provision of refreshments and lunch at all study centres.
• Detailed study plan – including key steps relating to pre-session reading, follow up action, feedback tasks and personal development ideas.
STUDY MATERIALS AND SUPPORT
• Membership of ‘Ebsco’ online marketing and communications library.
• Discount offers with a number of academic publishing houses.
• Professional teaching support team comprising expert, qualified and experienced members including dedicated CIPR course director, session/group leaders, personal tutors and practitioner mentors.
• Programme of study support including email, telephone and face-to-face contact with assigned tutor.
• Pre-study e-learning pack.
• Downloadable workbooks and other materials (see Green Banana online learning resource).
• Personal preparation for assignments – including assessment guidance sheets, formative feedback on session tasks, example assignments, individual counsel, marking and debriefing.
• ONLINE LEARNING RESOURCE GREEN BANANA
www.greenbanana.biz
Sue Wilcock is a qualified marketer and a member of both the Chartered Institute of Public Relations and Chartered Institute of Marketing. Before founding Stratton PR (now Trebuchet PR & Marketing) in October 2001, Sue gained over eighteen years PR and marketing experience with in-house roles for companies such as Eastern Electricity, the Co-operative Society and the Jackson Group.
As well as specialising in media relations, Sue has extensive experience in corporate communications including concept origination, writing and production of company newsletters and web sites, marketing and communications strategies and company literature including annual report and accounts all of which have been targeted at a wide audience covering all stakeholders.
Sue is past chair of CIPR East Anglia (2006-2008) and works on the fundraising committee for The Princes Trust Suffolk. She is also a mentor for the Suffolk Education Business Partnership. Sue teaches the CIPR Diploma for the College.
In 2008 and 2009 Sue was awarded CIPR Gold Pride Awards for the work she and her team carried out on behalf of their client, The Haven Gateway Partnership.
Sue Wilcock, CIPR Tutor
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