speCialist pathWay - b2b marketing
CMC has developed specialist pathways for B2B Marketers at two levels: The CIM Professional Certificate and Professional Diploma.
Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the B2B sector. They are supported by a dedicated personal tutor who is an B2B marketer and by specialist textbooks and online tutorials. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the B2B sector.
ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for a B2B company/ body/institute or with a connected organisation.
DURATION Each module requires 45 hours of study. Delegates should allow 6 – 8 hours home study per week per module. For an executive in a full- time position the course usually takes 12 months to complete.
Tony Wilson PhD MCIM Course Director for the B2B Marketing Pathway, Director of the Marketing for High Technology programme
Tony Wilson has a Physics PhD from Cambridge University and 25 years’ experience working for international high technology companies, mostly in Strategic Marketing, Product Management and Strategic Selling.
Tony runs his own consultancy business, helping technology- based companies to
make robust Marketing and Selling Strategies and to define and install business processes for their execution. Tony was formally Marketing Manager for a global semiconductor equipment company that increased its annual sales from £40m to £400m in 5 years. Tony lived for 8 years in mainland Europe and operated around the world, from California to China.
STUDY METHODS
Delegates study the same syllabi as the standard CIM qualifications but apply them to the B2B sector. They are supported by a dedicated personal tutor who is a specialist in B2B marketing, by specialist textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend Taught Standard Sessions.
WEEKEND MODULE UPGRADES
For delegates able to attend the College and wishing to discuss face to face with a tutor, CMC offers the ability to upgrade to a Weekend Course for any or all of the modules for a small fee. These Weekend Courses are available at each of our study centres around the UK.
THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Relations 3 Marketing Environment 4 Information and Research
THE DIPLOMA MODULES 1 The Marketing Planning Process
2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing
DELEGATE SUPPORT
Delegates have a specialist Course Director, Tony Wilson, to guide them through the mainstream theory, apply the theory to the B2B sector, discuss and answer sector specific questions and issues, and advise on exams and the work- based assignments which apply the general theory to your own organisation.
In addition delegates receive:
• Specialist marketing text books plus standard classic marketing texts
• Standard CMC Study Guides for each module
• Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups.
• Support for up to two years from enrolment, but this may be renewed if needed
This specialist pathway give delegates the double advantage of receiving both the internationally recognised CIM qualification and a certificate from the College to confirm your completion of the specialist pathway.
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