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Holidays Matter Conference


The Holidays Matter network helped more than 150,000 people take a break last year


Breaks for all A


‘Social tourism’ is a topic high on the agenda at the Holidays Matter Conference, which takes place today. Three of the speakers at the event share their thoughts on the difference it can make


ccording to the Family Holiday Association, a third of Britain’s population cannot find the money for


an annual holiday and still more miss out because the challenges of daily life are too great. In 2014 members of the Holidays


Matter network, run by the Family Holiday Association, helped more than 150,000 people across the UK benefit from short breaks or day trips worth over £5 million. This year’s conference will outline the achievements made in 2015 and hopes to inspire more people to take action for 2016. Key players in the industry will be in attendance including VisitEngland


36 05.11.2015


chairman Lady Cobham CBE, and Family Holiday Association president and joint chief executive of Tui Group Peter Long. “Social tourism” is a key talking point


at the conference, which aims to give people a greater understanding of how it impacts businesses and the economy as well as those benefiting. Here three of the speakers offer insight into their experiences and plans, which will be discussed in detail at the conference.


Sue Wilkinson, director of supporter development, National Trust Wilkinson’s talk will consider why the National Trust cares about social tourism and ensuring that as many people benefit from its sites as possible. In 2015 the National Trust piloted an initiative with the Family Holiday Association that distributed hundreds of tickets to struggling families, offering them the chance to get out into the countryside. She says: “The National Trust was


founded on the simple and enduring idea that we need beautiful and natural places in our lives for our health and wellbeing. We wanted to offer families,


who wouldn’t otherwise have the chance, the opportunity to spend time together enjoying and relaxing at our places. More than 200 families have been on visits and we’ve had some lovely feedback.” Wilkinson will also consider the


history of the National Trust and how its


The National Trust’s Sue Wilkinson


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