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GROWTH OPPORTUNITIES CRUISE


Cruise holidays continue to be one of the fastest growing sectors of the travel industry – with passenger numbers rising by 24% from 17.8 million per year in 2009 to 22.1 million last year. (1)


going ships currently on order by cruise lines, which will add 132,000 beds to the market by 2020.(2)


The US remains the most important cruise market in the world with an estimated 13 million passengers set to cruise in 2015.(3)


Europe is the second


biggest market with 6.39 million passengers in 2014 when Germany overtook the UK as the number one European source country. (4)


The Caribbean continues to be the leading cruise destination, accounting for 36% of available cruise bed days in 2014, although this was a 2.1 percentage point fall on 2013. (5)


The


Mediterranean is second with a 20% global share while cruises in other parts of Europe account for 11% of bed nights. The fastest growing destination is Asia: capacity rose by 1.4 points to 6% in 2014. (6)


Europe may struggle to challenge the Caribbean’s dominance in the cruise market as its ports are already “struggling to keep up with the cruise industry’s rapid growth”. (7)


TAKEAWAY: “WHILE THE CARIBBEAN REMAINS A POPULAR AND IMPORTANT CRUISE DESTINATION, ASIA IS QUICKLY GROWING. IT IS IMPORTANT FOR THE CRUISE INDUSTRY TO CONTINUOUSLY IMPROVE AND EVOLVE THE VACATIONER EXPERIENCE IN THE CARIBBEAN TO REMAIN AT THE TOP,” - LORRI CHRISTOU, STRATEGIC MARKETING & COMMUNICATIONS, CLIA


HEALTH & WELLNESS/MEDICAL TOURISM


The global wellness travel market has been estimated as being worth near $500 billion(8)


There are another 41 ocean-


US to fly in patients – and medical teams – to use the destination’s facilities.


and has been registering


double-digit growth in the last few years. The number of spas worldwide grew by 27% to more than 105,000 between 2007 and 2014. Included within these figures is the thermal/mineral springs sector, which is worth an estimated $50 billion a year alone. (9)


The medical side of the sector, where people travel specifically to have operations or procedures performed is also growing strongly. The economic value of this sector was estimated at $10.5 billion in 2012, which is forecast to more than triple to $32.5 billion by 2019 thanks to double-digit annual growth. (10)


Cuba’s health tourism sector is well established, welcoming around 20,000 health tourists every year. Puerto Rico receives around 15,000 medical tourists every year, and has recently created a Medical Tourism Corporation. It hopes to double medical tourist arrivals by 2017. Healthy City Cayman Island is a major new development in the Cayman Islands, while hospitals in Turks and Caicos have partnered with Global MedChoices in the


“THE CARIBBEAN HAS DEVELOPED A MODERN HEALTHCARE SYSTEM, EFFICIENT TRANSPORTATION INFRASTRUCTURE AND A CULTURE OF HOSPITALITY. THE NEXT STEP IS INVESTMENT IN THE DOCTORS, NURSES, HOSPITAL ADMINISTRATORS AND PROFESSIONAL STAFF WHO ARE CRITICAL TO THE PATIENT EXPERIENCE,” - RENEE-MARIE STEPHANO, PRESIDENT, MEDICAL TOURISM ASSOCIATION


TOP DESTINATIONS FOR MEDICAL TOURISM  Costa Rica  India  Israel  Malaysia  Mexico  Singapore  South Korea  Taiwan  Thailand  Turkey  United States Source: Patients Beyond Borders


EUROPEAN SOURCE MARKETS (INTERNATIONAL CRUISE SECTOR):


KEY


 Germany  UK & Ireland  Italy  France  Spain  Other


Source: Clia, 2014


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