This page contains a Flash digital edition of a book.
WHAT SERVICES ARE MOST IMPORTANT WHEN CONSUMERS CHOOSE A HOTEL?


74%


FREE IN-ROOM WIFI CONNECTION


FREE BREAKFAST 60% IN-ROOM AMENITIES 35%


FREE SHUTTLE OR TAXI SERVICES


Source: TripAdvisor Trip Barometer ONLINE BOOKING


Travellers visit an average of 17 websites before booking Source: Google


By 2017 more than 30% of online travel bookings by value will be made on mobile devices Source: Euromonitor


Sources


1-2 The Rise of Experiential Travel – Peak + Skift skift.com/wp-content/uploads/2014/06/skift-peak-experiential-traveler-report1.pdf


3 TripAdvisor Trip Barometer tripadvisor.co.uk/TripAdvisorInsights/n2580/tripbarometer-2015-global-global-travel- economy


4 Adventure Travel Trade Association adventuretravel.biz/research/ 5 e3 Travel Trends Whitepaper 2015 e3.co.uk/~/media/files/pdfs/travel_trends_whitepaper_2015.ashx


6 Abta Travel Trends 2015 abta.com/resource-zone/travel-trends-2015 7 econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media/ news.klm.com/flightfunding-via-klm-social-media-a-great-success


8 news.com.au/travel/australian-holidays/the-world-loves-australia-tourism-australias- instagram-page/story-e6frfq89-1227155546022 9 inspired.visiticeland.com/gudmundur-hangout


Travel has an 82.7% basket abandonment rate Source: SaleCycle


58%


VIRTUAL REALITY


Virtual reality tools have so far primarily been used by hotels and airlines to give “immersive” previews of their facilities and products. But these have been mainly limited to “primitive and monosensory” photographs, remote tours and interactive videos. (17)


Technology specialist Amadeus expects that the next stage in this evolution will be the use of virtual reality headsets - such as Oculus Rift, which are currently used mainly for video games - to offer virtual tours of destinations. (18)


Amadeus suggests these headsets could be used to “virtually” visit destinations that are not safe or accessible due to political unrest or other factors. (19) Sabre adds that VR headsets could be used to “immerse their guests in the sights, sounds and feel of a destination before booking”. (20)


Marriott gave guests the chance to try Oculus Rift headsets at several US properties when they could virtually explore a Hawaiian beach or views from the top of a London skyscraper. (21)


South African Tourism recently went on the road with Oculus Rift in the UK, offering consumers a chance to


experience a “#5MinuteHoliday” including abseiling down Cape Town's Table Mountain and cage-diving with sharks. (22)


10 TripAdvisor Trip Barometer tripadvisor.co.uk/TripAdvisorInsights/n2580/ tripbarometer-2015-global-global-travel-economy


11 Amadeus: Bringing New Customers Onboard amadeus.com/documents/aco/gb/en/amadeus_UK_bringing_ new_customers_onboard.pdf


12-14 ITB World Travel Trends Report itb-berlin.de/media/itb/itb_dl_all/ itb_presse_all/ITB_2015_WTTR_Report_A4_4.pdf


15 Sabre Future of Hotel Booking 2.sabrehospitality.com/FutureofHotelBooking 16 Thomas Cook thomascook.com/press-centre/from-retail-to-etail-dreamcatcher 17-19 Amadeus: Future Traveller Tribes 2030 amadeus.com/documents/future-traveller- tribes-2030/travel-report-future-traveller-tribes-2030.pdf


20 Sabre Future of Hotel Booking 2.sabrehospitality.com/FutureofHotelBooking 21 Marriott International travel-brilliantly.marriott.com/our-innovations/ oculus-get-teleported


22 youtube.com/watch?v=PPkSYow26gE 5


 148.3 million online travel bookings in 2014


 65% of same day hotel reservations made by smartphone


Source: e3 Travel Trends Whitepaper 2015


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12