This page contains a Flash digital edition of a book.
EUROPEAN SOURCE MARKET DATA COUNTRY UK POPULATION GDP PER 64.4 million $43,438 GDP


IN 2014 2.6%


TOTAL


CAPITA GROWTH OUTBOUND US $


GROWTH OF 4.75% TOTAL 38.118 million AVERAGE OUTBOUND INTERNATIONAL LENGTH OF 10.5 nights TOTAL


TRIPS IN 2014 MARKET IN 2014 LEISURE TRIPS OUTBOUND TRIP EXPENDITURE 59.6 million


$99.3 billion TOP 3 DESTINATIONS OUTBOUND VISITED IN 2014


Spain 11.978m France 8.059m US 3.225m


Belgium 11.2 million $47,722 1% 11.1 million 5.20% 8.523 million 8.1 nights


$28.835 billion France 3.4m Spain 1.025m Netherlands 1.004m


Germany 80.5 million $46,474 1.40% 90.2 million 1.40% 62 million 8.3 nights


$139 billion Austria 11.976m Spain 10.729m Italy 10.629m


Italy 60 million $35,823 -0.42% 28.3 million 1.90% 19.8 million 8.2 nights $42.3 billion


Spain 3.559m France 3.023m UK 2.226m


NORDIC REGION 25.9 million Norway


Denmark Sweden


Finland France


Netherlands


5.166 million 5.658 million 9.857 million


5.489 million 66.4 million


$66,676 $150,239 $93,236 $58,540


$76,026 $41,652


16.840 million $79,213


1.40% – – –


– 0.80% 1.60%


43.2 million – – –


– 25.4 million 18.4 million


2.90% – – –


– 1% 1.7%


– – – –


– 17.4 million 17.258 million


– – – –


– 8.8 nights 11 nights


$63.9 billion – – –


– $57.2 billion


Spain 4.493m Italy 2.827m Germany 1.732 m


$21.564 billion Germany: 3.19m France: 2.7m Belgium: 1.78m


Russia 143.822 million $19,856 -10.70% 43.2 million -20.1% 41.6 million 11.6 nights


$34.659 billion Finland: 4.97m Turkey: 3.536m Ukraine: 2.69m


Iceland 327,574 $80,548 10.10% 0.357 million -2.0% 0.304 million 9.3 nights


$0.937 billion UK: 46,980 US: 4,5620 Denmark: 39,490


NOTES


• UK market: Total outbound expenditure grew in 2014 but average spend per trip stable - budgets tight as inflation has been growing faster than wages. • Belgium market: Prefers overseas travel - domestic makes up only 16% of holidays. • German market: Favours domestic holidays, accounting for 69% of trips. • Italy market: Leisure makes up 70% of all outbound trips. Business travel 11%. Average spend per day and spend per trip one of the highest in Europe. • All data in this table provided by Canadean: canadean.com


Finland 1.475m Greece 1.394m Norway 1.317m


3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12