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EXTREME LIVE GAMING


combination of say 60% presenters, 40% land-based dealer experienced. “What we’ve found is that there is more revenue on


the standard dealer side of things - the players bet more - but in terms of staying longer it’s on the presenter side. So you’ll get longevity more on the presenter tables because they are just betting and staying there chatting away, so in a way it’s good because you can end up attracting the mass market to your product, which is much more stable than having a VIP in there that can be quite volatile, because he can generate 100k turnover for you in a night and then disappear after six or seven days.”


The talent I ask if there’s a limit to how many players a


multi-channels. It’s very common to be watching TV and playing on your iPad at the same time, so if you have a game that allows you to bet on roulette but at the same time do some side bets or other activity, I think players will do that. “At the end of the day players do come to these


sites for entertainment, but primarily they come to make money, so if a game is a bit slow they’ll do other things. That’s why RNG [Random Number Generator] is much more prevalent than Live - purely because you control the generation of the game. “I think the trend now is that people are looking


for more entertainment than just playing the game. I really believe that for the market of Live Casino players I’d have a subset of players just trying to make money - so they focus a lot on the fast RNG side of things because they just want to churn that out - and then you have players a bit more on the side of engagement.” It’s this desire for engagement that drives Darwyn


to look for presenters rather than dealers. “A lot of our job ads are on presenter sites rather than standard job sites,” he explains. “We do a


presenter can effectively ‘manage’ before players lose that personal touch. “We haven’t hit that ceiling yet where the presenters say ‘hold on!’ but there are players in there that require more attention on the chat. Some of our presenters have followers, but that’s good because it’s where the live comes into play; you can utilise the presenters as your face, as your brand… IF they have a big enough following. They can then go on Twitter and Tweet to the people following them, and that’s the kind of thing that makes me say that the promotional aspect of a live dealer has yet to be fully tapped.” And are the operators happy that players might be


more interested in the presenters than the brand being presented? “Yes. What we do is engage with the operators that we have and just say to them ‘ these are your top ten dealers’ and then they can utilise them by, for instance, putting them on the web site. The presenters are always associated with the same brands.” I wonder if this individual presenter popularity might be a dangerous thing; if perhaps it gives too much ‘power’ to the presenters. Darwyn thinks not: “It’s kind of different because they are online and don’t really see the players, so it’s not like TV where there are ratings that they see. Also a lot of these presenters aren’t into gambling, so they don’t perhaps understand how ‘big’ they are unless they see themselves on an operator’s site!”


X-Mode Regarding the unique features Darwyn spoke of


earlier – the “X-Mode” elements – this is very much reliant on the game being played and the situation. Darwyn explains: “Depending on the game, the X- Mode gives you a one-to-one scenario, because each seat has its own X-Mode. So as an example, after twenty games of roulette, the player that has the most turnover out of that game gets to spin a golden ball and get a promotional prize depending upon the operator.” We watch a demo where the X-Mode on a roulette


table gives the player a closer angle view and, during the golden ball, this camera shot moves to the golden ball which the presenter holds up to the player. The player then clicks on the spin button and she (or he)


82 SEPTEMBER 2015


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