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EXTREME LIVE GAMING


Extreme Live Gaming


When someone brings new ideas and bags of enthusiasm and experience to a sector, you can expect things to get interesting. Matt Broughton met with Extreme Live Gaming CEO, Darwyn Palenzuela.


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Extreme Live Gaming founder and CEO, Darwyn Palenzuela


The design aesthetics of Book of Ra take over


xtreme Live Gaming is a relatively new company. Its founder and CEO, Darwyn Palenzuela, was at Ho Gaming a decade back as head of development… “Then we broke off and I co-founded Evolution


Gaming,” explains Darwyn from Extreme Live Gaming’s plush Brentford offices. “So I was CTO there and I built the whole system from the ground up around 2005. In 2011 I got seconded to another company called Smart [a TV company in the UK that produces Super Casino] and became CEO; I was there a couple of years. Then I decided to start my own company and it seemed like Live was the way to go. Why continue to work for another company when you can do something better! “When I left Smart my thought was ‘Europe is saturated already’. I wanted to get into Asia so I


started developing the product for the Asian market, and I knew the Novomatic guys from before, so we struck up a deal and they ended up acquiring my company in Asia and then I formed it in the UK. It’s a good partner to have.”


Why now? “Live casino has been out there;” explains Darwyn,


“it’s got the presence, but it’s far from mature... that’s my take on it. I say that because at the end of the day it’s only in the last couple of years that the broadband penetration and bandwidth has increased throughout Europe and the UK, so there’s still so much you can do. But Live itself - as I developed it about ten years ago - started off as small-screen, and I did the first full-screen before PlayTech and the rest copied me, and that was just me as a developer.


80 SEPTEMBER 2015

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