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MERKUR


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RCM: MERKUR Gaming has been a player in the Latin American market for more than ten years now, and in places like Colombia and Peru, there is a good base for supply and delivery on sound customer service, will the quality of MERKUR Gaming’s products back up and improve on this? CH: Yes, Ricki, I agree, there is a very solid base


and we have a good team in place. Our long-term commitment and strategy is to focus on and invest in quality, reliability, innovation, and excellence – that goes for our people, our products, as well as our service.


RCM: How important is the Latin American


region for MERKUR Gaming? CH: Latin America is a key part of our international


growth strategy. MERKUR Gaming’s engagement in Latin America to date is material, and it’s just a beginning. Our goal is to grow our market share in the countries where we already have offices (Mexico, Colombia, Peru) – we are also looking at establishing own operations in those markets, in large part to better understand the needs of our customers – and we will look to continuously expand our sales and support activities throughout the Latin American region to meet demand.


RCM: Colombia and Peru are exciting markets in Latin America, but in countries like Argentina there are in place government restrictions on imports. Is this a market that you will be aiming for? Will MERKUR Gaming exhibit at the next Argentine expo in November 2015? CH: Argentina is very important in the Latin American gaming landscape, and whilst the restrictions on imports currently make it difficult to


engage fully in that market we hope that those challenges will be short lived. A stand at the exhibition in November this year is not planned. I have no doubt that Argentina will bounce back, and we look forward to being in a position to expand into Argentina in the near future.


RCM: I expect that your Chile experience will


take MERKUR Gaming games into that country, however, what will be your principal focus in the Latin American and Caribbean markets over the next few years? CH: Ricki, we will look to expand MERKUR Gaming’s install base to participate in all markets, including Chile, within the Latin American and Caribbean region over time. Our current focus in Latin America is on those markets where we already have offices and those countries where our existing customers are located. In the medium-term, macro- economic market conditions will determine the timing of our entry into Argentina. And, in parallel, we will be evaluating establishment of MERKUR operations in various countries throughout the region on a case-by-case basis.


RCM: Finally, and as G2E 2015 is the next major


expo, will you let us have some news on the latest games and technology advances MERKUR Gaming will showcase in Las Vegas? CH: I am very excited about the new MERKUR


product line. At G2E 2015 a cool new upright, MERKURSTAR, will be making its international debut alongside fantastic new HD games and a new jackpot concept. And, sharing centre stage will be the MERKUR AVANTGARDE slant top that is proving to be a hit with players and operators alike. I look forward to seeing and catching up with one and all at the MERKUR stand at G2E 2015 in Las Vegas! Travel safely, and see you all soon.


SEPTEMBER 2015 35


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