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AFRICA AFRICA The next ‘big thing’ for gaming


54 countries, 1.1 billion people and an emerging interest in legalised gaming. Africa is the next major growth area for the industry. Casino International interviews the Casino Association of South Africa’s Advocate Themba Ngobese, plus some news


APEX gaming expands into Africa with new subsidiary


A


PEX gaming has announced its latest sales and service subsidiary – this time based in Johannesburg, South Africa. Apex gaming Africa is a


division of 3 Point Gaming (Pty) Limited and is spearheaded by industry expert Mr. Andy Hudson [below]. True to the company’s principles, APEX management has placed great emphasis in researching and understanding player requirements in South Africa. This research has resulted in the development of a number of market specific modifications and upgrades to the current generation of equipment and games. The Limited Payout Market (LPM) ideally corresponds to the APEX gaming solutions and the company already has secured its South African National Manufacturers Licence. “During the compliance process, we have been working


hard to ensure that all of our updated hardware platforms and new software versions have obtained local homologation certifications and approvals in order to move quickly once our licence was granted” said Andy Hudson, Managing Director of 3 Point Gaming. “We have already


28 SEPTEMBER 2015


made our first sales and will continue to place optimal focus on customer needs and ensure our products match these”, he continued.


Max Pessnegger, CEO at APEX gaming, looks to a bright future in Africa, stating, “Together with Andy and his team, we have worked extremely hard in ensuring that our product solutions are fine tuned to the LPM market. The Dual Slim Line and Pinnacle gaming machines reflect our great emphasis on cabinet design. The EVO platform incorporates the latest technology, enabling us to create 2D and 3D games in pin-sharp quality. Our mix of feature- rich and fruits games provides an optimal mix. We are very pleased to have gained such an experienced management team in South Africa. We have a growing range of gaming solutions – such as our APS automated multiplayer, APEX Mobile Slots and the iDROP (that is our revolutionary cash- management system which enables players to bet their tickets directly at the live gaming table with a whole host of operator and player benefits). APEX gaming Africa is our new base from where we will support customers throughout the African continent. Our strategy here is to offer local service with our gaming solutions that have been created to correspond to local player preferences.”


APEX Gaming Africa can be contacted on +27 11468 1315 or sales@3pointgaming.co.za


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