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Media Training


BY JESSICA DELOS REYES MEDIA AND PUBLIC RELATIONS MANAGER


How to Give Good Interview Picture it: You go to a


match. You shoot great; like for-the-record-books-level great. Maybe you make a team, make it to the big show – heck, maybe you win a medal. You shot the lights out. You’re awesome. Things could not be better right now…until someone shoves a microphone in your face. To quote Dirty Harry: “Do


I feel lucky? Well, do ya, punk?”


to help you out when that time comes:


1. Take a breath before you begin. There is no “off the re-


cord” – everything you say can and will be held against you in the court of public opinion so take a moment to compose yourself. You just got done shooting, you’re still dialed into ath- lete mode, so take a second.


2. It doesn’t need to sound like a sound bite on SportsCenter to be a “good” answer. How many times have


you seen an amazing game and the star player just says “We gave it 110%, we stuck to playing our game...yada yada yada.” Just because big name athlete XYZ said it, doesn’t mean it’s a good an- swer. Don’t churn out sports clichés. Your average sports


ine – share the passion for what you do. If it was a rough match, you can say that – conditions were challeng- ing, you had troubles with your gun, you were nervous shooting against a world-re- cord holder – whatever. Say those things, but act like an adult about it. Would it be challenging to shoot against the best in the world? Yes – and you can say that. Not only are you explaining the psychological situation you were in, you are giving the


The second you and the reporter make contact, you’ve already started shaping his/her story. Try to respect that the reporter has a job to do and he/she may be under a tight deadline, but that doesn’t mean you need to rush through your interview recklessly.


This isn’t life or death –


it’s an interview, one many a seasoned athlete will have to do throughout his/ her career. Doing one well can open doors – and doing them poorly can easily turn away fans, sponsors and even people to this sport in general. Maybe it occurs right off the line, or maybe it’s over the phone for a fea- ture story — regardless, the rules for doing one well are the same. Here’s a few tips


The second you and the re- porter make contact, you’ve already started shaping his/ her story. Don’t get over ex- cited and don’t get overly nervous, that’s when you say things you don’t mean, emo- tions take over and you lose control of the situation. Try to respect that the reporter has a job to do and he/she may be under a tight dead- line, butthat doesn’t mean you need to rush through your interview recklessly.


58 USA Shooting News | March 2015


fan has heard them all a mil- lion times before and the in- terviewer wants to hear from YOU. Of course on the other


hand, you can’t say “The offi cials are blind as bats, my gun from XYZ sponsor is a piece of garbage and athlete XYZ was cheating and is a @#$&%$!” Should you be yourself? Yes. If the latter statement is how you really feel should you say it? Of course not! Be genu-


viewer/reader a glimpse inside your sport, but then you’re also giving your competitors a compliment which also makes YOU look good. (See what we’re doing there?) Being sarcastic or mean isn’t going to add any- thing positive to an answer — ever. Even if you have to explain a loss or uncomfort- able situation, make sure the answer you give (and the manner in which you give it) is something you can still be proud of hours, days, even years down the road.


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