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Marketing & Resource Development


BY ROBERT WEEKES CHIEF MARKETING OFFICER


Frequent Flyers: It’s Been A Busy Show Season Raising Money for the USA Shooting Team


When I joined USA Shoot-


ing, I was told I would be VERY busy during the fi rst quarter of the year. If ever there was a big-


ger understatement, I would genuinely be surprised! Trips to Reno, Dallas, Las Vegas (twice), Tuscaloosa and Salt Lake City will be logged by the Marketing and Resource Development Department by the time you read this. Come to fi nd out, the fi rst


quarter is when the shooting and hunting industry really ramps up activities for the coming year. Events such as The Sheep Show, the Dal- las Safari Club Convention, SHOT Show, Safari Club In- ternational Show and the Western Hunting and Con- servation Expo all occur dur- ing the fi rst three months of the year. USA Shooting has an important presence at all of these industry events. You might rightfully wonder why. I’m going to devote this column to provide an expla- nation. Wild Sheep Foundation,


Dallas Safari Club, Safari Club International and Mule Deer Foundation are con- servation-focused organiza- tions. They strive to assure healthy game populations


and the hunter’s access to land dedicated to “fair chase” opportunities. They also address legislative is- sues relative to hunting. All of these organizations value their relationship with USA Shooting. They each provide fundraising support and for that we are very grateful. In addition, they hold our elite athletes in very high esteem. After all, USA Shooting ath- letes are the poster children for responsible gun owner- ship and true sportsman- ship. Our athletes use their fi rearms as sporting equip- ment and offer a stigma-free association to the shooting sports. And, as it turns out, they are great brand ambas- sadors — not to mention fi ne sporting clays competitors. Wild Sheep Foundation fea-


tures a sporting clays fund- raiser and our athletes usu- ally “dust” their fair share of targets. Thanks to Frank Thompson, Jake Wallace, Morgan Craft, Ian Rupert, John Zurek, Sarah Scherer, Vince Hancock, Ashley Car- roll, Mike Tagliapietra, Josh Richmond, Sarah Beard, Reya Kempley, Alex Rennert, Sydney Carson, Mike Liuzza, Emil Milev and Vincent Han- cock for representing USA Shooting during this most crucial fundraising season. We also had a presence


at the 2015 SHOT Show. This show provided us an opportunity to have face-to- face meeting with all of our loyal sponsors. In some in- stances, we were meeting to renew/renegotiate our contracts. In others, we were


shaking hands and offering a heartfelt “thank you.” The capstone of the SHOT Show was receiving a check for $50,000 from Kimber. This is the proceeds from the sale of the USA Shooting commemorative 1911 pis- tol. Kimber is committed to continuing their support of USA Shooting for many years to come. 2015 is off to a great


start for Marketing and Re- source Development. Next up is the NRA convention, SAAMI and Shooting Indus- try Masters! We will keep up the good fi ght and continue to develop resources for the best shooting team in the world!


During the 2015 SHOT Show in Las Vegas, Kimber president Leslie Edelman presented the $50,000 raised through sales of the Team Match II pistol to members of the USA Shooting Team and Chief Marketing Offi cer Rob Weekes.


March 2015 | USA Shooting News 37


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