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REGULAR No More Weak Linkz


This month, Robert Berkeley, Chairman for Linkz-IM, takes the columnist helm from Matt Baines, to discuss their newly adopted Linkz technology, and tells us how it can improve training for customers.


P remiere P roducts hav e long


b een known for their high-quality cleaning products, as well as their commitment to customer service


T his runs from ensuring that their packaging is informativ e and clear, to the estab lishment b eing the only BI CS c and City & G uilds accredited training academy in the private sector


H owev er, P remiere' s lengthy 9 0 -year ex istence doesn' t hold them b ack from taking to new technologies which can prov ide a platform to improv e customer communications


So, over the coming months youll nd that the lab els on P remiere's products have been subtly transformed ou won' t see anything, b ut the L inkz app, av ailab le free on the iO S app store or a G oogle P lay will pick out an inv isib le code f you run the app, and align the L inkz logo on the packaging with that in the app, you are connected to ex tensiv e and comprehensiv e product information and v ideos, as well as ordering information – and sometimes offers  via your mobile phone


“ I t' s a fab ulous way to reach our end users and help them improv e what they do, commented eter Bron,


D irector of S ales and I nnov ation at remiere roducts We have huge amounts of ex pert information to help our customers, b ut hav e b een hampered b y the restricted space on the labels ink brings that


directly to those who actually use our products, in their own language and hen they need it


L inkz allows P remiere' s Cleaning


A cademy Manager, Matt Baines, to target specic training videos and other information to a particular product Whats more, the information is relev ant, with simple b uttons leading the users to ansers to specic ueries, even in their on language


“ T aking adv antage of L inkz couldn’t


b e more straightforward if you hav e a smart phone or tablet, explained att


“ S imply access your app store, search for ink and donload free of charge


Y ou can v iew short training v ideos that refresh training and outline correct product use, download safety data


sheets and technical information sheets for further in-depth product application and safety information, contact us for training information or technical adv ice, and connect to our itter feed


“ T he L inkz app and P remiere’s new generation product lab els enab le the end user to hav e a v irtual product specialist with them at all times regardless of location, merely at the swipe of a smart screen! T he result is


b etter cleaning for our customers, and thats hat ere all about at remiere


L inkz and the ex tra training information are b eing rolled out ov er the coming six months, so b e sure to scan where you see the L inkz logo and let us kno hat you think P lus, when you nex t scan a P remiere


P roducts’ L inkz product and register with us, we in turn will send you a sample b ox of our sustainab le


E coforce range, and a selection of remiere roducts all charts


www.linkz - im.com www.premiereproducts.co.uk


22


www.tomorrowscleaning.com


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