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Well after saying my thank yous and farewells in the last issue you are probably wondering why


I’m writing here again! Points of Contact


Journal editor: Katie Davidson, 01923 695252


journal@holstein-uk.org Breed advertising:


Heather Lewinton, 01923 695261 heatherlewinton@holstein-uk.org


Industry advertising: Katie Davidson Club reports: Katie Davidson Sales reports: Katie Davidson


CIS is pleased to announce that from 1 July 2014 the price of BVD


Antigen tissue testing will decrease from £3.00 to £2.50 plus VAT. In addition all Caisley genotags sold through CIS or Holstein UK with a BVD Antigen test are reduced by 50p from 1 July 2014.


Max score EX93-3rd


lactation Third calver, four-year old Riverdane Talented Ashlyn (Talent x EX90-max score Durham x Tri- Day Ashlyn EX96), received a maximum score at classification on the 30 June. A member of the UK team that travelled to Switzerland to compete in the All European Championships, this great young cow is going from strength to strength.


Max score VG89-2yr


Riverdane Fever Spotless (Fever x VG87 Drake x EX93-max score Stormatic) received the maximum classification of VG89 as a two- year old on the 22 May. Bred and owned by Mark and Sue Nutsford her dam is breeding well, hav- ing a VG88-2yr Knowledge sister. Read more about the Riverdane herd on page 10 and her sire, Fever, on page 66.


With the search for a new editor taking longer than anticipated, Holstein UK has in the last few weeks appointed agricultural marketing specialists, MooandBaa, to fulfil this role. From the October issue onwards, MooandBaa will be working alongside Charlotte Rose and the wider team at Holstein UK and I am excited to see where they take The Journal going forward. I wish them and the rest of the team


at Holstein UK all the best with the magazine.


Marketplaces where products are bought and sold can be dated back to ancient history. We all like to buy and sell, it’s part of human nature, so whether it’s arable, milk or animals sold we all get a buzz when a cheque comes in after good trade. This issue is focussed on helping you maximising that sales kick through ‘marketing’. Various articles are incorporated within this theme including a special Question and Answer session with Canadian breeders ‘Ferme Blondin’ – this is a really interesting piece as not only is this family-run farm leading in the showring, they also have top genomic animals under their umbrella. Two specialised pieces are included, helping you get on a successful marketing ladder. Agri-marketing queen, Alison Beattie, gives her low-down on affordable marketing mediums, while top-notch sales man, Glyn Lucas, gives an interesting report on streamlining your marketing technique so that it is achieves a positive sales outcome.


Amanda Ball, Head of Marketing and Communications at DairyCo, highlights various successful consumer-focused projects that have been implemented to educate the general public about milk production. This is a really interesting piece showcasing various methods that have been adopted to promote this important message. So I hope you enjoy this issue. I won’t bore you all again with my thank yous – but thanks again to everyone who has supported me throughout my time working at Holstein UK. I have met so many great people and seen so many super cows – it really has been a pleasure.


Thankyou again to my awesome team who have been fab to work with – Diana, Heather and Emma – it has been great to work with you all. Here’s to the August issue… enjoy!


Master Breeder Award


The Holstein Celebration Gala Dinner saw the presentation of a Master Breeder Award go to Jerry Palmer. Congratulations to Jerry of Sherdon Holsteins fame in Devon.


Website news Remember that if you would like news added to the Holstein UK website, please send to news@holstein-uk.org


THE JOURNAL AUGUST 2014 5


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