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Contents August 2014


10 FEATURE: MARKETING


10 Riverdane herd 18 Who’s going to buy her? 22 Head to head: Blondin herd 28 Marketing tips 32 DairyCo Discovery Dairy 34 Longmoor herd FROM HOLSTEIN UK


4 News Focus


40 Holstein Celebration 48 Sterndale & Peak open day 50 HYB Competitions Day 68 UK Dairy Day show preview 97 UK calf pedigree index


106 LP production awards 108 Classifi cations MEMBERS


82 Huddlestone herd 98 Clubs


104 What’s in the fl ask 105 Breeders Achievements 120 Ruth Pilkington BREEDING


56 Round Oak Rag Apple Elevation 60 DairyCo PLI update 62 Genomic Corner 64 Sires in the Spotlight INDUSTRY


54 Gold Cup Open Day 92 Management Matters 94 Friesian Focus SHOWS & SALES


44 Genetic Elite Sale


70 Royal Highland Show 74 Livestock Event 76 Great Yorkshire Show 114 Sales


34


82 48 76


HOLSTEIN UK http://www.holstein-uk.org E-mail: journal@holstein-uk.org Scotsbridge House,


Rickmansworth, Herts WD3 3BB Tel: 01923 695200 Fax: 01923 695345 Editor Izzy Whittaker


Design & production Diana Rodman and Heather Lewinton Editorial contributor Emma Jones


Holstein UK acknowledges the following organisations for providing infor- mation: CDI, DairyCo Breeding+, CIMRA, CIS, NMR and UDF Whilst the views of contributors are not necessarily those held by Holstein UK, our thanks go to all those whose work is published in this Journal.


Every effort has been made to ensure that all details are correct, although the publisher accepts no responsibility for errors which may have arisen. Printing Stephens & George Magazines, Merthyr Tydfil. ISSN 1751-4363. Holstein UK is a registered charity no 1072998.


Cover: Washfold Monica 117 EX93 max score (Bolton x EX91 Capri). Owned by Riverdane Holsteins, you can read more about this great herd


on page 10. Photo by Jane Steel. THE JOURNAL AUGUST 2014 3


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