This page contains a Flash digital edition of a book.
ABOVE & RIGHT A good advert will stop and captivate the reader from a fi rst glance – make sure your ad clearly communicates the message that you want to get across.


MARKETING TIPS £200 OR UNDER • Herd logo


Invest in your herd’s identity by designing a logo. An effective logo should be simple, timeless and consistent with your business. The logo would be used to brand your farm and be used on all adverts, herd signs, letter heads to gain familiarity. Some key questions when designing a logo – the name you want to use, the colours you like or dislike, the font and maybe some examples of other logos you like gives your designer a starting block. • A half page Journal advert Keep your advert timely, promote a key success or achievement, focus on one key point and do not overload. Take regular smaller adverts to keep you in the public domain. Where do you start? A hi-resolution cow picture, name, best yield, family background, progeny or embryos available and top it all with a snappy title summarising your message. • Herd PVC banner Getting your prefi x on a banner at shows instantly draws attention


Untitled-1 1


5/19/2014 2:36:09 PM


and tells show goers where you are located. A PVC hemmed and eyeleted banner has a relatively long shelf life as long as dates are not printed. The main features of a good banner; the prefi x is in bold, readable text, hi-resolution pictures are used on the banner and not copies from a website and any contact names, numbers, email and web details are clearly visible. A good starting size banner measures 5ft x 2ft but you have to bear in mind the size of stand/number of animals typically on display. • Pens – 500


There are great deals for promotional pens. Condense a previous advert or simply use your favourite cow with your contact details. A promotional idea usually adopted by Agri-Business companies could be a smart idea for your business. Promotional pens remind potential customers of you and are also handy to sign the cheque when they purchase from you!


MARKETING TIPS OVER £200 • Full page HUK Journal advert


A good advert will stop and captivate the reader from a fi rst glance. Before you advertise, think and plan out what


you want to say and your key objectives from it. Create interest that can add value to an up and coming event or sale . • Herd sign


Start creating the right impressions as soon as a potential sale drives into your farm. A herd sign will promote your prefi x and contact details. • Website Websites are a shop front 24/7 and is your full and up-to-date herd brochure! A website that you can update yourself as and when would be in the region of £1,500. Facebook cannot replace websites but work best in conjunction with each other to direct traffi c to your website. Single page websites are a good starting point for breeders to begin an online presence.


Agri-Promotions specialise in the promotion of pedigree herds and can be contacted any at point in time for advice or a quote to promote your herd or event.


30 THE JOURNAL AUGUST 2014


Untitled-1 1


5/19/2014 2:34:38 PM


Untitled-1 1


5/19/2014 2:26:22 PM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124